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Shaw Media Consolidates Classified Services with AdPay

06-05-2008 12:24 PM CET | Media & Telecommunications

Press release from: AdPay, Inc.

Complete Classified Marketplace Powered By One Vendor

Dixon, IL, May 10,, 2008 – Shaw Newspapers, the nation’s third oldest continuously owned and operated family newspaper company, is implementing AdPay’s consolidated marketplace platform on all of its Illinois and Iowa dailies and weeklies. The online classified solution integrates with Shaw’s multiple front-end systems to provide a seamless experience for the call center and added add value for their readers and web visitors.
Shaw is deploying the full complement of AdPay’s patented solutions, including the innovative Web2Print tools, Marketplace search & display, Call Center packages, e-commerce, AdPax commercial bulk ad sales tools, retail storefronts and the AdPay Classified Network. The new self-service interface components streamline Call Center efforts and turn more of the work flow to the web. The search & display allows for regional networking of their properties, as well as national exposure to over 1 million classifieds and 3 million unique users.
“AdPay provides the largest classified network of media properties and what we consider to be the most robust private party classifieds solution. This all-inclusive suite of services from one vendor streamlines our efforts, improves our sites and reduces costs for Shaw. We intend to use everything they have to make money and to expand buying and selling options for our users,” said Scott Rosenburgh, VP of Interactive for the Shaw Suburban Media Group. “AdPay is committed to our success. Their team is working with us on best practices to ensure incremental revenue out-of-the-gate.”
AdPay’s speed-to-market and implementation expertise allowed Shaw to be up and running quickly with a full range of new services features. "Shaw Newspapers is doing everything right," said Mike Heene, CEO of AdPay, Inc. "They clearly demonstrate that, with an experienced technology partner, newspapers of all sizes can participate in a larger network forum while maintaining a local presence and preserve, even grow, their classifieds franchise.”

Shaw Media Group, Inc.
Scott Rosenburgh
VP Interactive
srosenburgh@shawsuburban.com

AdPay, Inc.
Deb Dreyfuss-Tuchman
ddt@adpay.com

About AdPay
AdPay, Inc. is the pioneer in providing online classified e-commerce solutions to the media industry. AdPay’s patented technologies deliver an Internet-hosted solution suite that unifies print and online classifieds into a single, dynamic transactional marketplace. AdPay customers include many of the nation’s largest media groups including, but not limited to, McClatchy Interactive, Gannett, F+W Publications, Media General, New York Times Company, Clear Channel Television, Belo Interactive, Advance Internet, and Freedom Community Newspapers. For more information, go to www.adpay.com.

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