UK Cooking Sauces, Pasta Sauces and Stocks Market Growth 2017-21

Market Research Hub’s report “Cooking Sauces and Pasta Sauces - UK - January 2017” Brands and retailers in cooking sauces need to target those interested in home cooking, especially those wanting to add their own personal touch and an element of creativity to dishes, as well as people looking for quick and easy meal options when they need them. A focus on authenticity, improved nutritional content and the addition of more exotic sauces to ranges will be key areas of new product development likely to boost sales.

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This report examines the following areas:

Encouraging more speed-scratch cooking using cooking sauces
Promoting cooking sauces with better nutritional content
Injecting more excitement into ranges to encourage experimentation
Encouraging use of stocks in a wider range of meals

The market for cooking/pasta sauces suffered in 2014 and 2015 from consumers cooking more meals from scratch, as well as downward pressure on prices. By contrast, the smaller stocks market benefited in 2015 from interest in cooking and the launch of new products, including new flavors, formats and premium stocks.

Brands and retailers in cooking sauces need to target both aspiring home chefs interested in scratch cooking but pressed for time, as well as people looking for quick and easy meal options at least some days of the week. A number of marketing angles could help sales of cooking sauces, including focusing more on authenticity, nutritional content and more exotic meal options.

With a return to growth in real incomes, room exists in the market to encourage people to trade up to more premium sauces, including sauces with weekend meals in mind that more closely replicate restaurant meals, and expand their meal repertoires through offering a wider range of cuisines.

Table of Content

Overview
what you need to know
Products covered in this Report

Executive Summary
The market
Fall in cooking and pasta sauce sales accelerates
Value increase forecast for the market over 2016-21
Figure 1: Forecast of UK retail value sales of cooking and pasta sauces, 2011-21
Wet sauces main culprit in market’s decline
Indian and Oriental segments hit in part by interest in emerging cuisines
Ageing population could add further pressure to the category
Companies and brands
L/N/R sugar claims double in 2016
Premier Foods rolls out products to reflect current food trends
Decline in ad spend for 2016

Issues and Insights
Smaller-portion formats needed to appeal to small households
The facts
The implications
‘Booster’ formats look to bridge the gap between scratch cooking and ready-made sauces
The facts
The implications
Products tailored to children chime with parents

Continued…

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