Press release
K-Beauty Brand HANDAM Launches Hydration-Focused Skincare Inspired by Korean Nature
Wonju-si, South Korea, 24th Aug 2026 -- Korean skincare brand HANDAM, developed by The Everyall Co., Ltd., launches its first skincare collection with a hydration-focused approach inspired by the purity and calm of Korean nature.
HANDAM expresses the idea of "holding and preserving beauty," bringing together nature-inspired ingredients, modern skincare formulations, and a refined sensory experience designed to support balanced, healthy-looking skin.
At the center of the collection is Jeju Lava Seawater, a natural ingredient sourced from Jeju Island, combined with Aquaxyl(TM), a Centella Asiatica complex, Panthenol, and other skin-conditioning ingredients. The collection is designed around hydration and comfortable daily use, with textures created to feel fresh, lightweight, and easy to layer.
Three Products, One Hydration Ritual
o HANDAM Hydrating Sunscreen: A daily sunscreen developed with a moisturizing texture that feels comfortable on the skin and is designed to layer well under makeup.
o HANDAM Hydrating Cream: A moisturizer inspired by a melting sherbet texture. The formula melts smoothly into the skin and leaves a fresh, moisturized finish without feeling heavy.
o HANDAM Hydrating Serum: A lightweight cream-in-serum formula featuring Rosa Rugosa Extract. It is designed to deliver a refreshing layer of hydration with a smooth, non-sticky finish.
A Sensory Approach to Hydration
Rather than focusing on hydration as a single functional claim, HANDAM approaches it as a daily skincare experience. The serum, cream, and sunscreen are designed to complement one another through different textures and stages of a routine, allowing users to layer hydration without an overly heavy or sticky finish.
"Modern consumers are looking for skincare products that offer not only thoughtfully selected ingredients but also a comfortable sensory experience," said a representative of The Everyall Co., Ltd. "Through HANDAM, we aim to translate the purity of Korean nature into a contemporary hydration ritual that feels simple, refined, and enjoyable in everyday life."
Positioning HANDAM for Global K-Beauty Consumers
As global interest in K-Beauty continues to expand, HANDAM plans to introduce its hydration-focused skincare philosophy to international consumers and expand its presence in global markets. The brand will position its first collection around a clear combination of storytelling inspired by Korean nature, modern formulations, and distinctive textures.
HANDAM's debut collection marks the first step in building a broader skincare identity centered on hydration, comfort, and a contemporary interpretation of Korean beauty.
About HANDAM
HANDAM is a Korean skincare brand developed by The Everyall Co., Ltd. The brand focuses on hydration-centered skincare inspired by Korean nature, combining carefully selected ingredients with modern textures and refined sensory experiences.
For more information, please visit https://handamstore.com/
Contact Details
Organization: The Everyall Co., Ltd.
Contact Person: Kim chong won
Website: https://handamstore.com/
Email: Send Email [https://dashboard.kingnewswire.com/release-contact/48371]
City: Wonju-si
Country: South Korea
Release Id: 24082648371
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