How iMe Ads Delivers Nearly 3X More Subscribers Than Telegram Ads

iMe's one-click advertising platform reduces post-click drop-off and helps channels, bots, and mini apps grow their audiences more efficiently

iMe Ads is offering Telegram advertisers a more direct way to turn advertising engagement into channel growth.

According to campaign data supplied by iMe, its advertising platform can generate 2.9 times more subscribers than a conventional Telegram Ads flow using the same budget. The difference comes from iMe's One-Click Subscribe feature, which allows users to join an advertised channel with their first click.

By removing the additional subscription step, iMe aims to reduce post-click drop-off and help advertisers achieve a lower cost per acquired subscriber.
One Click From Advertisement to Subscription
In a conventional Telegram advertising journey, clicking an advertisement usually takes the user to the promoted channel. The user must then complete a separate action to subscribe.

Not every interested user completes that second step.

iMe Ads simplifies the process by incorporating the subscription action into the advertisement's join button. For eligible One-Click Subscribe campaigns, clicking the button immediately adds the user to the promoted channel.

The result is a shorter conversion journey with fewer opportunities for potential subscribers to leave.

Nearly Three Times More Subscribers From the Same Budget

iMe demonstrates the difference with an example based on 100,000 impressions at a $2.66 CPM and a 1.22% click-through rate.

Both advertising flows generate 1,220 initial clicks and cost $266. However, their post-click results differ:

The iMe Ads flow produces a reported 1,220 subscribers at approximately $0.22 per subscriber.

A conventional multi-step Telegram Ads flow with a 35% post-click conversion rate produces approximately 427 subscribers at $0.62 per subscriber.

Under these assumptions, iMe Ads generates 793 additional subscribers-or approximately 2.9 times more subscribers-from the same advertising budget.
Campaign Case Study Reports 23,680 Subscribers
A cryptocurrency-channel case study supplied by iMe provides a larger-scale example.

The campaign delivered 1.85 million impressions across Stories, Channel Feed, Search, Archived Chats, Chat List, and Bot placements. It achieved an average click-through rate of 1.28% and generated 23,680 subscribers from total spending of $4,070.

The reported average acquisition cost was $0.17 per subscriber.

Using iMe's comparative conversion model, a conventional Telegram Ads journey would have generated approximately 8,288 subscribers from comparable traffic. The iMe campaign therefore produced an estimated 15,392 additional subscribers.

Access to More Than 10 Million Monthly Active Users

iMe is a Telegram-based messenger with more than eight years of history on the App Store and Google Play.

The company reports:

More than 20 million downloads
Over one million daily active users
More than 10 million monthly active users
More than 300,000 app-store reviews
An average store rating of 4.7
An entirely organic advertising audience

Approximately 21% of iMe's audience consists of Telegram Premium users. Advertisers can also target users of the integrated iMe Wallet, providing cryptocurrency projects with access to an audience already familiar with digital assets.

The platform serves users across markets including the United States, Russia, Uzbekistan, Ukraine, the United Kingdom, India, China, Spain, and Indonesia.

Advertising Across Key Messenger Placements

iMe Ads offers several formats designed to reach users throughout the messenger.

Stories Ads

Full-screen 9:16 advertisements appear between organic stories. The format supports branding, a headline, description, creative content, and a call-to-action button. iMe identifies Stories as its highest-click-through-rate placement and recommends it for launches.

Chat List and Archived Chats

Advertisements appear as native chat rows among users' existing conversations. A join button is included directly in the row, allowing users to subscribe without navigating through a separate channel page.

Channel Feed Ads

Full-width advertisements appear between posts in the channels users follow. Multiple positions can be used throughout the feed, creating an experience similar to native channel content.

Search and Bot Ads

Sponsored results can appear above global search output or at the top of bots opened by users. These placements reach audiences while they are actively searching for information or interacting with Telegram-based services.
Detailed Audience Targeting

Advertisers can configure campaigns using:

Country
Interface language
Android, iOS, or desktop platform
More than 40 audience categories
Telegram Premium status
iMe Wallet usage

The platform supports active traffic across more than 15 countries and over 20 interface languages.

This targeting structure allows advertisers to create broad international campaigns or focus on specific user groups, including Premium subscribers and cryptocurrency audiences.

Self-Service Campaigns Starting at $10

Advertisers can create and manage campaigns through the iMe Ads Mini App without arranging a contract or working with an account manager.

The process involves opening the Mini App, funding an account, selecting placements and targeting, uploading creative material, and launching the campaign.

The minimum campaign budget is $10, allowing advertisers to test different formats and audiences before increasing their investment. The platform supports both CPM and cost-per-subscriber pricing models.

Campaign balances can be funded using cryptocurrency, bank cards, supported local payment methods, or Telegram Stars. Cryptocurrency deposits are available through iMe Wallet using USDT, ETH, and other supported assets.

iMe also offers a 5% discount on cryptocurrency deposits. One-Click Subscribe becomes available to Pro-tier advertisers with a balance of $5,000.

A More Direct Approach to Telegram Audience Growth

iMe Ads is built around reducing the distance between discovering an advertisement and joining a Telegram community.

Its combination of one-click subscriptions, native messenger placements, audience targeting, flexible payment methods, and self-service campaign management gives channels, bots, and mini apps another option for acquiring users.

Advertisers can access the platform at:

iMe Ads Mini App: https://t.me/iMe_ads_bot
Website: https://imem.app
Support: https://t.me/iMe_Ads_Admin

About iMe

iMe is a Telegram-based messenger combining Telegram functionality with additional communication, productivity, artificial intelligence, cryptocurrency wallet, and advertising features. The application has been available through major mobile app stores for more than eight years and serves users across international markets.

Disclaimer

Audience, campaign-performance, conversion, and comparative figures in this release were supplied by iMe. The "nearly 3X" comparison refers specifically to reported subscriber results and the conversion assumptions presented by the company. Actual results may vary according to creative quality, targeting, placement, budget, market conditions, and audience behavior.

This release was published on openPR.