How McArthurGlen's Travel Advisor Portal Turns Europe's Designer Outlets Into a Bookable, Trackable Premium Asset for Travel Advisors

An asset, not just a stopover
20th Aug., 2026 - London, UK - By the third day of a Europe trip, after the cathedrals and the museum queues, what many travelers want is an afternoon with no schedule at all. A long lunch, a slow walk through an open-air village, a chance to buy the gifts they promised people back home. An hour from Milan, that is what Designer Outlet Serravalle, part of the McArthurGlen network, offers.That afternoon is more than discount shopping. It is a change of pace, a place to sit down, and a stop that pairs with the wineries, gardens, and palaces nearby. McArthurGlen's travel advisor partner program [https://www.mcarthurglen.com/en/tourism/travel-partner/book-for-clients/] turns it into something a travel advisor can book, track, and slot into any Europe itinerary across 8 countries.

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One program, a full European network

McArthurGlen's partner program is built for the travel trade. Independent and luxury travel advisors, host agencies, consortia, tour operators, DMCs, and MICE planners all register through one portal and unlock the full network. For US travel advisors in particular, this is the first time a program like this has been opened to them - a single channel to turn McArthurGlen's European outlet network into a bookable, trackable asset they can offer their own clients.

That is one registration for eight countries. Milan, Venice, Rome, Paris, Vienna, Dusseldorf, Malaga, and Vancouver each sit within easy reach of a McArthurGlen destination. One registration means a travel advisor does not re-negotiate the relationship in every city. The same premium service standard, the same booking process, and the same reporting carry across the entire network.

Registered partners also get support that makes the network useful: exclusive travel advisor rates, partnership incentives, and a dedicated US market team, plus co-branded marketing tools and tailored partnership support. A travel advisor does not have to negotiate a new deal in every city or build the marketing materials themselves.

Bookable

In most itineraries, "shopping" is a suggestion: "your clients can shop here." McArthurGlen's Booking Portal turns it into a reservation. Travel advisors can book FIT shuttle transfers, shopping packages, and private transfers directly, and can submit group bookings and meeting room requests through a formal process.

That is the difference between an idea and an asset. A shopping day that is booked behaves like everything else in the itinerary: confirmed, scheduled, and ready to hand to a client.

Trackable

The program adds something most destination experiences never offer: visibility. Through the portal, travel advisors can view their own production reports and see what their bookings are doing. It is the same discipline a travel advisor already applies to hotel and tour commissions, now applied to shopping. A trackable asset is one a travel advisor can measure, defend, and grow.

What the asset is worth to your clients

The client value is what makes the asset compound. Each destination brings together luxury, premium, and lifestyle brands at outlet prices, alongside restaurants, cafes, and guest services in a designed, open-air setting. Across the network, that is more than 800 brands in over 2,000 stores, from Gucci and Prada to Burberry, Valentino, and Salvatore Ferragamo, with year-round savings of up to 70% off (as of August 2026, subject to change).

Non-EU residents can shop tax-free at McArthurGlen's European destinations, and VIP and tourism lounges are available at a number of centers, including Parndorf, Castel Romano, Noventa di Piave, and Serravalle. Travel advisors' clients can also access exclusive offers through the program at all outlets. The result is a luxury shopping experience at a better price, which is precisely what many high-end clients want but rarely find on a full-price flagship street.

Beyond the shopping, each destination is a place to spend a day. Castel Romano echoes imperial Rome in its architecture, Noventa di Piave borrows the mosaics of the Venetian palazzos, and Roermond sits on the riverbank in the Dutch-German borderland. Families are welcome throughout, with play areas, restaurants, and open spaces that turn a shopping stop into a day out rather than an errand. Nearby wineries, gardens, and museums can be paired with the visit.

Dropping it into any itinerary

Because the destinations sit close to major cities, the asset fits almost any Europe program. Designer Outlet Serravalle, part of the McArthurGlen network, is about an hour from Milan and carries more than 230 brands. Designer Outlet Noventa di Piave is around 30 minutes from Venice. Designer Outlet Castel Romano is about 30 minutes from Rome. Designer Outlet Parndorf is roughly 30 minutes from Vienna, and Designer Outlet Roermond sits 40 minutes from Dusseldorf near the Dutch-German border. McArthurGlen Paris-Giverny is 45 minutes from Paris and a short drive from Monet's garden at Giverny.

That proximity turns a shopping stop into a half-day or full-day experience: a city day trip with a shopping component, a luxury add-on with VIP lounge and private transfer, a MICE or incentive element with meeting space, or a pre- or post-cruise visit near Rome, Venice, Naples, or Malaga. For clients on a connection, Designer Outlet Vancouver and Designer Outlet Malaga sit minutes from their airports.

About McArthurGlen

McArthurGlen is Europe's leading owner, developer, and operator of designer outlet shopping destinations, having pioneered the format in 1995. Its network spans eight countries and welcomes nearly 90 million visitors a year, bringing together more than 800 brands across over 2,000 stores. The group has been named Europe's Best Outlet Operator by Ecostra and Magdus four years running, and in the 2025 industry report nine of its destinations ranked among Europe's top 20. Its travel advisor partner program gives US travel advisors a way to make the European outlet network a bookable, trackable part of their clients' itineraries.

Learn more about McArthurGlen travel advisor partner program through the Travel Advisor Portal [https://www.mcarthurglen.com/en/tourism/travel-partner/book-for-clients/].
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Company Name: McArthurGlen Group
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Country: United Kingdom
Website: https://www.mcarthurglen.com

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