Pet Food Connect Launches Connected Wellness Platform to Strengthen Customer Relationships

New platform connects premium pet nutrition with fecal health testing, veterinary telehealth and ongoing wellness support to help brands increase engagement, retention and customer lifetime value.

New York, New York, United States, 19th Aug 2026 -- Pet Food Connect today announced the launch of its Connected Wellness Platform, a new solution designed to help premium pet food brands extend their relationship with pet parents beyond the food bowl by integrating nutrition with measurable health insights, veterinary telehealth and ongoing wellness engagement.

As consumers increasingly seek premium, human-grade, fresh, frozen, freeze-dried, air-dried and other better-for-you nutrition options for their dogs, pet food brands face a growing challenge: delivering value that extends beyond the initial product purchase.

Pet Food Connect's Connected Wellness Platform is designed to help brands address that challenge by creating an ongoing relationship between nutrition, pet health and the customer experience.

"Premium pet food brands are investing heavily in better nutrition, but the opportunity doesn't end when the food reaches the customer's home," said Richard Gray, Founder of Pet Food Connect. "By connecting nutrition with health insights, veterinary support and ongoing engagement, brands have an opportunity to create a much deeper relationship with pet parents while demonstrating the value of the wellness experience they're providing."
Connecting Nutrition With Ongoing Pet Wellness
The Connected Wellness Platform brings together several complementary components that pet food brands can incorporate into their customer experience.

At-home fecal health testing provides pet parents with greater insight into their dog's digestive and microbiome health while creating a personalized wellness baseline that can be monitored over time.

Veterinary telehealth provides convenient access to professional veterinary support when pet parents have questions or need additional guidance regarding their dog's health and wellness.

Combined with ongoing education, engagement and wellness support, these services allow participating pet food brands to move beyond a traditional transactional relationship and become a more meaningful part of the pet parent's ongoing wellness journey.
Helping Pet Food Brands Increase Retention and Lifetime Value
The platform is particularly suited for premium pet food brands competing on nutrition, ingredient quality and health--including human-grade, fresh, frozen, freeze-dried, air-dried and better-for-you dog food brands.

By adding health and wellness services around an existing nutrition offering, brands can create additional reasons for customers to remain engaged throughout the subscription or purchasing lifecycle.

The model is designed to help participating brands:

o Support recurring and subscription-based customer relationships

o Create stronger connections between nutrition and ongoing pet wellness

o Provide pet parents with meaningful health and wellness insights

o Differentiate premium nutrition offerings in an increasingly competitive market

o Increase retention and customer lifetime value

o Strengthen customer engagement and loyalty

Rather than requiring brands to build an entirely new wellness infrastructure internally, Pet Food Connect provides a framework for bringing these capabilities together around the brand's existing nutrition offering.
Building a More Connected Pet Food Experience
Pet Food Connect draws on more than 30 years of experience helping food and pet food companies develop and grow new business opportunities. The Connected Wellness Platform builds on that experience by helping brands combine premium nutrition with the services and engagement tools increasingly expected by today's health-conscious pet parents.

"Pet parents aren't simply buying food--they're making an investment in their dog's long-term health," Gray added. "The brands that can become part of that larger wellness relationship have an opportunity to create greater value for the customer and a much stronger long-term relationship with them."

Pet food brands interested in learning more about the Connected Wellness Platform can visit PetFoodConnect.com.
About Pet Food Connect
Pet Food Connect helps pet food companies develop and grow differentiated nutrition and wellness opportunities through strategic consulting, product development, subscription and e-commerce expertise, logistics, and connected pet wellness solutions.

Led by industry veteran Richard Gray, Pet Food Connect works with brands and retailers to identify new opportunities, develop innovative offerings and create stronger, longer-lasting relationships with pet parents.

Contact Details

Organization: Pet Food Connect

Contact Person: Richard Gray

Website: https://petfoodconnect.com/

Email: Send Email [https://dashboard.kingnewswire.com/release-contact/48234]

Contact Number: +18889988762

Address: 150 Central Park South

City: New York

State: New York

Country: United States

Release Id: 19082648234

The post Pet Food Connect Launches Connected Wellness Platform to Strengthen Customer Relationships appeared first on King Newswire. This content is provided by a third-party source. King Newswire is a press release distribution agency. We do not accept any responsibility or liability for the accuracy, content, images, videos, licences, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright concerns related to this article, please contact the company listed in the 'Media Contact' section above.

Legal Disclaimer: Information contained on this page is provided by an independent third-party content provider. king Newswire makes no warranties or responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you are affiliated with this article or have any complaints or copyright issues related to this article and would like it to be removed, please contact support@kingnewswire.com

This release was published on openPR.