Press release
Who's Winning the $1.43B U.S. Glamping Market? Under Canvas, AutoCamp, KOA & Collective Retreats Revealed - Arizton
With more established names entering the space, the competitive question is becoming more specific: Where are the leading players placing their bets, and what will determine which strategies can translate into stronger growth?
Arizton's analysis takes a closer look at the companies, moves, and competitive strategies shaping the U.S. glamping market.
To Know More, Click: https://www.arizton.com/market-reports/united-states-glamping-market
Under Canvas: Expanding the Premium Outdoor Footprint
Under Canvas opened Under Canvas White Mountains in New Hampshire in June 2026, its first camp in the state and second destination in New England. The opening brings its portfolio to 17 locations nationwide across three brands.
The expansion is being supported by a premium experience model built around:
• Comfortable tents and luxury amenities
• Curated events and customized guest services
• Partnerships with travel companies such as Backroads
• Experiences including yoga, local food, and planned outdoor tours
The New Hampshire opening adds another data point to Under Canvas's broader destination expansion strategy.
To Know More, Click: https://www.arizton.com/market-reports/united-states-glamping-market
AutoCamp: Choosing Locations That Support Premium Positioning
AutoCamp is pursuing nationwide expansion by seeking properties near iconic outdoor destinations and national parks. The company has also entered a new leadership phase, with David DiFalco taking on the roles of President and Chief Operating Officer.
Its positioning combines:
• Properties near scenic outdoor destinations
• Airstream accommodations as a distinctive brand feature
• Partnerships designed to support bookings and customer trust
• Locations capable of supporting tourism demand and premium pricing
For AutoCamp, where the property is located and how the accommodation is presented are closely connected to its market positioning.
Collective Retreats: Expanding Through Property Partnerships
Collective Retreats announced the reopening of its Governors Island location in New York City in August 2025, adding to its portfolio of distinctive outdoor hospitality destinations.
Its approach stands apart through an asset-light model:
• Direct partnerships with landlords rather than relying on land ownership
• Lower capital investment requirements
• Potential for faster expansion
• A mix of city-adjacent and remote nature destinations
• Experiences built around local culture, storytelling, and customized guest journeys
The model highlights a different route to scaling experiential lodging and glamping properties.
Paws Up Montana: Building a Broader Luxury Proposition
Paws Up Montana is positioned at the premium end of the market, combining luxury accommodation, wellness, adventure, and culinary experiences.
The company has received Organic Spa Media Wellness Travel Awards for its service, elevated cuisine, and guest experiences.
Its offering includes:
• Year-round spa and wellness experiences through Spa Town
• A fully equipped fitness center
• Personalized itineraries and adventure activities
• Outdoor and fine-dining experiences
• Luxury homes, treehouses, and tents
Paws Up Montana's model shows how premium glamping accommodation can be combined with several complementary experiences within one destination.
To Know More, Click: https://www.arizton.com/market-reports/united-states-glamping-market
Kampgrounds of America: Scaling Through Franchising and Technology
Kampgrounds of America, Inc. (KOA), a major private campground network, is approaching the market through a broader outdoor hospitality model.
The company has partnered with AdventureGenie to combine KOA's site selection with AI-driven planning tools for RV enthusiasts and road trippers.
Its model includes:
• Franchise-based expansion
• Lower capital investment and local expertise
• Budget camping, mid-range cabins, and premium glamping
• AI-powered customized itinerary planning
• A strong focus on family, friends, and outdoor recreation
KOA's approach brings network scale and technology into a market where many operators have historically competed through individual destinations and experiences.
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Where Leading Glamping Players Are Placing Their Bets
The U.S. glamping market is no longer competing on the appeal of outdoor stays alone. As established operators expand and major hospitality groups enter the category, where companies deploy capital and how they build scalable operating models could increasingly separate the leaders from the rest.
That raises the questions that matter for companies tracking the market:
• Which operators are expanding their footprints, and which destinations are they prioritizing?
• Which accommodation formats are being used to create differentiation and support premium positioning?
• How are leading players turning wellness, dining, adventure, and curated experiences into a broader hospitality proposition?
• Which expansion models, ownership, landlord partnerships, asset-light development, or franchising, offer the strongest route to scale?
• How could technology and AI-enabled travel planning change the way outdoor accommodation is marketed and experienced?
• As Marriott, Hilton, and Hyatt enter alongside established glamping brands, which players and business models are best positioned to compete?
Explore Arizton's U.S. Glamping Market Analysis to see which players are making the strongest moves, how their strategies differ, and where the next growth opportunities are emerging →https://www.arizton.com/market-reports/united-states-glamping-market
About Us:
Founded in 2017, Arizton Advisory & Intelligence delivers data-driven market research and strategic consulting that empowers clients to make informed decisions and drive growth. Combining quantitative and qualitative insights, we provide in-depth analysis across industries including Agriculture, Consumer Goods, Technology, Automotive, Healthcare, Data Centers, and Logistics. Recognized by top-tier media, our expert team transforms complex market data into actionable strategies, helping clients anticipate trends, seize opportunities, and stay ahead of the competition.
Contact Us
Mail: enquiry@arizton.com
Contact Us: https://www.arizton.com/contact-us
Website: https://www.arizton.com/
Call: +1 312-680-2940
Source: Arizton Advisory & Intelligence
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