PRLab and Gr4vy Demonstrate How Sustained Thought Leadership Drives Long-Term Media Visibility for B2B FinTechs

One Hundred Earned Media Placements Over 12 Months Show How Consistent Storytelling, Not Just Company Announcements, Can Build Category Leadership

AMSTERDAM, Netherlands, 6 August 2026: Global B2B technology communications agency PRLab has released the results of its year-long earned media programme with payment orchestration platform Gr4vy, demonstrating how a strategic approach to thought leadership and newsjacking can transform episodic company news into sustained industry visibility. Over the past 12 months, the programme generated more than 100 earned media placements across fintech, payments, ecommerce, retail and technology publications, while positioning Gr4vy as a recognised voice on the future of digital payments.

Most B2B technology companies face the communications challenge of having strong products and growing customer bases, but relatively few major announcements each year. The question becomes how to remain visible between product launches and funding rounds.

Rather than relying exclusively on product announcements, Gr4vy's PR strategy combined customer success stories, executive commentary, trend-led thought leadership, partnership announcements and timely responses to developments across the payments landscape. The objective was not simply to maximise coverage but to ensure Gr4vy remained relevant whenever journalists covered payment orchestration, AI-powered commerce, fraud prevention and digital commerce infrastructure.

As a result, Gr4vy secured editorial coverage in publications including Finextra, The Paypers, PYMNTS, Payments Dive, American Banker, Financial IT, Finovate, Retail Technology Innovation Hub, FF News, Practical Ecommerce and Crowdfund Insider. Throughout the programme, PRLab also supported announcements surrounding partnerships and customer wins with organisations including Trek, Plaid, Affirm, Sardine, Radial, dLocal, PlayHQ and FuturHealth, using each milestone as an opportunity to contribute to wider industry conversations rather than treating them as standalone announcements.

"One of the biggest misconceptions about PR is that it revolves around major announcements," said Matias Rodsevich, CEO of PRLab. "The companies that consistently earn attention are those that continually offer valuable perspectives on the issues their industries are discussing. Product news certainly matters, but sustained visibility comes from combining commercial milestones with expertise, insight and commentary that journalists genuinely find useful."

The campaign also broadened Gr4vy's visibility beyond specialist payments media, reaching business decision-makers across ecommerce, retail and enterprise technology. According to PRLab's campaign data, the programme generated an estimated 402 million media impressions while securing placements across high-authority trade and business publications, strengthening Gr4vy's visibility among merchants, partners and technology buyers.

For communications leaders, the campaign illustrates an increasingly important shift in B2B technology PR. As news cycles become faster and product launches alone become less frequent drivers of attention, companies are investing in continuous earned media programmes that blend company news with executive thought leadership and expert commentary. The result is greater consistency in market visibility and stronger long-term brand recognition.

"The milestone isn't the number of articles," Rodsevich added. "It's demonstrating that when you build a communications programme around expertise instead of announcements alone, your company becomes part of the industry's ongoing conversation. That's ultimately what creates credibility with customers, partners and the media."

As Gr4vy continues expanding its cloud-native payment orchestration platform and helping merchants optimise payment performance through a single integration, PRLab will continue identifying opportunities to connect the company's expertise with the trends shaping the future of payments.

About Gr4vy
Gr4vy's no-code payment orchestration platform empowers enterprises with full control to automate, customize, and optimize their payment strategy effortlessly. With a single integration, businesses can gain access to over 400 payment methods, anti-fraud tools, and payment service providers, allowing them to optimize their payment stack in just a few clicks, all from a centralized platform. Built on dedicated cloud instances, Gr4vy infrastructure eliminates the risk of a single point of failure, ensuring redundancy and high performance. As the only cloud-based payment orchestration platform, Gr4vy future-proofs payment stacks with flexibility, scalability, simplicity, and innovation-enhancing performance along the way.

For more info, visit gr4vy.com or contact us at hello@gr4vy.com.

PRLab
Herengracht 252, 1016 BV Amsterdam, Netherlands
+31202443748
hello@prlab.co

PRLab is a global B2B public relations agency specializing in technology companies across fintech, SaaS, cleantech, medtech, cybersecurity, AI, and emerging technology sectors. The agency helps innovative businesses build credibility, increase visibility, and establish thought leadership through strategic media relations, content creation, and executive positioning.

This release was published on openPR.