Pon Pon Snacks Launches Protein Biscuit Sticks on July 24

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Protein biscuit sticks debut in Strawberry Milk and Matcha Latte with 10g protein and 5g fiber per box.

LA HABRA, CA - July 23, 2026 - Pon Pon Snacks today announced the launch of its cream-coated protein biscuit sticks at ponponsnacks.com [https://ponponsnacks.com/], introducing a crispy snack in Strawberry Milk and Matcha Latte flavors. Available beginning at 10 a.m. Pacific time, the products combine a familiar format from Asian snack culture with 10 grams of protein and 5 grams of fiber per box for consumers looking beyond the conventional protein bar.

The light, baked protein biscuit sticks are finished with a smooth, flavored cream coating. Strawberry Milk uses freeze-dried strawberry powder and beet juice for color, while Matcha Latte uses culinary-grade matcha. Both flavors contain whey protein isolate and include no artificial flavors. Strawberry Milk contains 5 grams of sugar per box, while Matcha Latte contains 6 grams.

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Pon Pon Snacks grew from founder Lauren Pon's memories of childhood rides to Chinese school, when her mother brought coated biscuit sticks for the trip, and of trading snacks with friends at recess. After a decade working in strength and fitness coaching, Pon began paying closer attention to labels on the snacks she had grown up with. She saw an opening between functional snacks that prioritized nutrition and heritage snacks that delivered familiar flavor and texture.

Product development began in 2022 and continued for more than three years. Pon worked through more than 200 kitchen iterations while developing a protein- and fiber-containing recipe that would still deliver a smooth coating and crisp snap. Community taste tests and production-scale trials then helped refine the final texture and flavors, with light crunch, smooth coating and a clean snap serving as consistency benchmarks.

"Pon Pon is the snack I wish had existed when I was a kid," said Lauren Pon, founder of Pon Pon Snacks. "The goal was never to make a conventional protein product in a different shape. It was to keep the light snap, smooth coating and familiar flavors that make biscuit sticks fun to eat, then build protein and fiber into that experience without allowing the nutrition to define the taste. That standard will guide every flavor Pon Pon develops, with taste and texture remaining the first test."

The brand's vision is to treat Asian snack culture as heritage rather than a passing trend. Its approach preserves recognizable flavors, a creamy coating and the social ritual of sharing a box while updating the format with protein, fiber and clearly identified ingredients. The launch pair presents two distinct profiles within that vision: sweet, creamy Strawberry Milk and earthy, lightly sweet Matcha Latte. Pon Pon Snacks is designed as a snack first, with functional nutrition built into the experience rather than presented as a substitute for taste.

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The portable format is designed for desk drawers, gym bags, lunchboxes and after-school routines, giving parents another option alongside traditional coated biscuit snacks. The same format also supports shared family snack occasions at home or on the go.

The launch includes customizable six-box sets that allow customers to select Strawberry Milk, Matcha Latte or a combination of both flavors. Product details, ingredient information, nutrition and allergen information are published on the Pon Pon protein biscuit sticks page [https://ponponsnacks.com/products/biscuit-sticks-bundle].

Strawberry Milk and Matcha Latte mark the company's first commercial release following years of public development and community taste testing. Pon Pon Snacks plans to use the initial launch as the foundation for additional flavors that draw on familiar snack and drink references while maintaining the same crisp biscuit-and-cream format.

About Pon Pon Snacks

Pon Pon, LLC, doing business as Pon Pon Snacks, was founded by Lauren Pon in 2023 and is headquartered in La Habra, California. Development of its cream-coated protein biscuit sticks began in 2022. The company's mission is to create shareable snacks informed by the flavors and textures of Asian snack culture. Its first products, Strawberry Milk and Matcha Latte, launched on July 24, 2026, with 10 grams of protein and 5 grams of fiber per box and no artificial flavors.

More information is available at ponponsnacks.com [https://ponponsnacks.com/].
Media Contact
Company Name: Pon Pon Snacks
Contact Person: Travis Nguyen
Email: Send Email [http://www.universalpressrelease.com/?pr=pon-pon-snacks-launches-protein-biscuit-sticks-on-july-24]
Country: United States
Website: https://www.ponponsnacks.com

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