BAG OF TOYS SET TO RELEASE SOPHOMORE ALBUM “AFTERNOONER”

San Francisco, CA (May 30, 2008) – San Francisco’s acoustic surf rock group Bag of Toys will be releasing their highly anticipated sophomore album “Afternooner” internationally on July 1, 2008. Recorded at Gadgetbox Studios in Santa Cruz, the full-length album was self-produced by the band and mastered by John Cuniberti (Dave Matthews, The Grateful Dead, Aerosmith), featuring 13 infectious tracks musically ranging everywhere from acoustic reggae to surf rock.

“Afternooner” features a fresh sound that Bag of Toys has made completely their own. Featuring two acoustic guitars, the music offers a relaxed vibe supported by a catchy groove and a rock-oriented rhythm section. Riding on the success of their debut album “Nooner,” Bag of Toys hit the studio again to give fans their highly-anticipated second full-length album. After a recent music licensing deal with surfing website Reelcomp.com, and presales coming in not only across the nation, but from various countries all over the world, the album sales are expected to reach new heights.

“Our first album was fairly minimalist with a guitar or two and pretty simple bass and drum lines, but with very catchy melodic hooks. ‘Afternooner’ will have keys, percussion, more guitar layering, and even a trumpet on a tune. The sound is fuller and more mature. We’re all excited about the early response it’s getting,” shares drummer Robert Stadler.

In 2006, the Bay Area group released their debut full-length album “Nooner” propelling them to the top of the rankings for unsigned artists on MySpace.com. In less than one year from its release, the album was sold nationally and in over 20 different countries. In 2007, “Share,” one of the band’s original songs from “Nooner,” was prominently featured on a national TV commercial for the Microsoft Zune media player.

For more information, visit: www.myspace.com/bagoftoysmusic or www.bagoftoysmusic.com.

For all media requests please contact Mona Loring or Jordyn Borczon at contact@monaloring.com or 818-706-8080. For record promotion, music licensing or corporate sponsorship inquiries, please contact Jennifer Lyneis of M. Loring Communications at 818-230-7781 or jen@mloringcommunications.com.

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Mona Loring, Publicist
MLC PR
30423 Canwood St. Ste 240
Agoura Hills, CA 91301
818-706-8080
contact@monaloring.com
www.monaloring.com

Bag of Toys is an upbeat acoustic surf rock quartet from Northern California. Starting out with a few appearances at a local open-mic showcase, the group had quickly risen up the San Francisco venue circuit entertaining the masses at venues such as The Independent and Slim's. In less than one year from its 2006 release, “Nooner,” their full length debut album, was sold all over the US as well as over 20 other countries, propelling Bag of Toys to the top of the rankings for unsigned acoustic artists on Myspace.com. Now, the band is set to release their second full-length album this July 1st. With two acoustic guitars offering a refreshingly new sound, Bag of Toys offers a relaxed acoustic vibe supported by a catchy groove and rock-oriented rhythm section. In a sea of singer-songwriter surfers and ska, punk and reggae groups, there still seems to be a musical void. In comes Bag of Toys standing tall in between those two areas, taking a little piece of all those musical genres and finding a sound all their own.

This release was published on openPR.