Five Swiss Press and News Portals: HELP Media AG Clarifies Their Editorial Roles

Zurich, 22 July 2026 - HELP Media AG is further developing its digital media offering and clarifying the editorial roles of its five Swiss press and news portals. Swiss-Press.com, Aktuellenews.ch, Tagesthemen.ch, Produktnews.ch and HELP.CH News each fulfil a clearly defined function within the network. This structure is designed to help readers navigate the different platforms and enable search engines, Google News and AI systems to classify content and sources more accurately.

The digital classification of news depends on more than individual articles. A publication's thematic focus, timeliness, identifiable original source and association with a responsible publisher also contribute to how its content is understood and categorised.

HELP Media AG therefore aligns its press and news portals with different information needs. The network combines press releases, current news, background articles, product information and structured company and economic data.

Swiss-Press.com remains the central press release portal

Within the network, Swiss-Press.com continues to serve as the central portal for press releases. It publishes and distributes announcements from companies, organisations and institutions.

When identical press releases are also displayed on other platforms within the network, Swiss-Press.com is designated as the original and canonical source. Original editorial articles published on Aktuellenews.ch, Tagesthemen.ch and HELP.CH News, by contrast, have their own source attribution and a clearly defined thematic focus.

Aktuellenews.ch reports on current developments

Aktuellenews.ch focuses on current news and developments relating to Switzerland. The portal covers business, society, digitalisation, media, consumer affairs and public life.

Its emphasis is on timely and accessible news articles. Aktuellenews.ch therefore complements the distribution of traditional press releases with editorially prepared content and current reporting.

Tagesthemen.ch provides background and context

Tagesthemen.ch specialises in background articles, analysis and in-depth reporting. The news portal covers developments whose significance extends beyond an individual news item.

Economic, social and digital connections are explored in greater detail. Tagesthemen.ch therefore provides additional context on issues that are relevant to the Swiss market and the wider public over the longer term.

Produktnews.ch brings together products and services

Produktnews.ch focuses on new products, services, offers and business solutions. The portal provides a clearly defined space for innovations and new developments from the Swiss market.

Companies and organisations can present product developments, market launches, new services and current offers. Produktnews.ch complements general business and news coverage with a distinct focus on products and services.

HELP.CH News combines news with company data

HELP.CH News combines business and corporate news with structured information from HELP.CH's Swiss business network.

Its main areas of focus include companies, company formations, commercial register data, trademarks, industries, company profiles and digital visibility. Combining editorial content with structured company data creates additional context for businesses, media organisations, search engines and AI systems.

Clear sources for Google News and AI systems

Through this clear division of responsibilities, HELP Media AG is responding to changes in the way digital information is discovered and processed. Alongside traditional search engines, Google News, AI-powered search systems and digital assistants increasingly draw on editorial content, structured data and identifiable relationships between sources.

For these systems, it is important to determine which portal published a particular item, what editorial focus it represents and whether the content is a press release, a current news report, a background article, product information or a corporate announcement.

The five Swiss press and news portals are therefore positioned not as interchangeable platforms, but as specialised components of a connected media and business network with clearly defined editorial roles.

HELP Media AG
Andy Rauch, CEO
Thurgauerstrasse 40
8050 Zurich
Switzerland

Phone: +41 44 240 36 40
Email: info@help.ch
Website: https://help.swiss/

HELP Media AG, headquartered in Zurich, operates a Swiss network of digital media platforms, press and news portals, business directories and business platforms. The network includes HELP.CH (R), help.swiss, yellowpages.swiss, Swiss-Press.com, Aktuellenews.ch, Tagesthemen.ch, Produktnews.ch and HELP.CH News.

The company publishes structured business, corporate and media information for companies, media organisations, search engines and AI systems. Its focus is on digital visibility, structured data, company profiles, online news publishing and the national and international discoverability of Swiss companies.

This release was published on openPR.