Embedded Analytics Market to Discern Magnified Growth During 2017 - 2027

The Loyalty Management Market report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Loyalty Management Market: Drivers and Challenges

Proliferation of mobile technologies, increased focus on customer experience management, increased usage of digital cards drive the Loyalty Management market. Proliferation of mobile technologies needs real-time loyalty program which can be accessed through mobile devices rather than physical presence of customer. Enterprises are more inclined towards customer experience management to provide specific products based on customer requirement, the loyalty program software helps enterprises to get customer feedback on different programs and ultimately that leads to offer better solution/program to customers. Increasing usage of digital cards create the demand for loyalty management software to manage all the loyalty programs digitally and to notify digital cards offers on customer smart devices.

The major challenges for loyalty management market are failure to develop successful loyalty programs, and failure to make strong customer bond between customer and brand. These two challenges hinders the demand for loyalty management solution in the market

Loyalty Management Market: Key Players

Some of the key market players in Loyalty Management market are Oracle Corporation., Comarch SA, TIBCO, International Business Machines Corporation, SAP SE, Bond Brand Loyalty Inc., Brierley+Partners, and Microstrategy, Inc.

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Loyalty Management Market: Regional Overview

Loyalty Management market is currently dominated by North America region and this region will have largest market share in the forecasting period due to increasing focus of major industry verticals including BFSI, government and among others on loyalty programs for customer retention, cross selling and good employee engagement. Europe Loyalty Management market is accounted second largest market share, as this region is more influenced by retail sector. Asia-Pacific excluding Japan Loyalty Management market expected to have high growth rate, as increasing usage of mobile technologies and increased focus on customer centric approach to provide value added services in the market. Middle East and Africa and Latin America are also witnessing highest growth rate in loyalty management market due to emergence of innovative loyalty programs in the market

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