From Shelf to Sale: FieldAssist's IRIS Brings AI Image Recognition to Retail Execution for FMCG Brands

FieldAssist, a sales force automation and retail intelligence platform used by consumer goods companies across 32 countries, has expanded its product suite with IRIS, an AI-powered image recognition solution built to close one of retail's most persistent visibility gaps: what's actually happening on the shelf. IRIS converts routine shelf photographs taken by field reps into structured, actionable data flagging planogram deviations, stockouts, and promotion execution gaps in real time, rather than leaving them to surface days later in a manual audit report.

https://www.fieldassist.com/retail-image-recognition-software is designed around a simple but often-overlooked problem in FMCG retail execution: brands invest heavily in trade promotions and planogram guidelines, but have limited ability to verify whether either is actually being followed at the outlet level. A field rep's shelf photo, historically, sat in a folder or was manually reviewed by a supervisor days after the visit by which time a missing SKU or a broken promotional display had already cost the brand sales. IRIS applies computer vision to these images at the point of capture, comparing shelf reality against the intended layout and surfacing corrective actions immediately.

Early deployment data shows brands using IRIS have achieved 100% in-store execution visibility, a 25% improvement in planogram compliance, and 30% faster resolution of shelf gaps compared to manual audit-based processes. The system also tracks competitor share of shelf alongside a brand's own compliance metrics, giving category and trade marketing teams a comparative view they previously had to piece together from field reports.

https://www.fieldassist.com/'s platform currently tracks $23.6 billion in GMV across 8.9 million outlets and serves 190,000 users across FMCG, food & beverages, pharmaceuticals, consumer durables, and other consumer goods categories. IRIS is built to work as part of this broader ecosystem rather than as a standalone audit tool , shelf intelligence captured through IRIS feeds into the company's Sales Force Automation and Distributor Management System, so that a detected stockout can trigger a replenishment action instead of just appearing as a flagged item in a dashboard. This closes a gap that has typically existed between "knowing" an execution problem exists and actually resolving it in the field.

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IRIS also integrates with FieldAssist's Perfect Store scoring framework, aligning shelf compliance data with outlet-level scorecards used by sales and trade marketing teams to prioritize corrective visits. Task assignment is automated based on the severity of the execution gap and its estimated revenue impact, replacing what was previously a manual, audit-driven process with a system that surfaces the highest-priority gaps first. Brands including Coca-Cola, Unilever, Nivea, Mars, Parle, Bisleri, and Haldiram's operate on the FieldAssist platform across their route-to-market and retail execution functions.

As FMCG and CPG companies face growing pressure to protect shelf share and promote ROI in an increasingly fragmented retail landscape, the ability to verify execution in real time - rather than reconstruct it after the fact - is becoming a meaningful differentiator. FieldAssist's IRIS is positioned to give brands that visibility at scale, turning what was once a manual, delayed audit process into a continuous feedback loop between the shelf and the sales organization.

Check out: https://www.fieldassist.com/retail-image-recognition-software?utm_source=openpr&utm_medium=press_release&utm_campaign=press_release

FieldAssist
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FieldAssist is a SaaS platform for sales force automation and retail intelligence, operating across 32 countries with 8.9 million outlets, 190,000 users, and $23.6 billion in GMV tracked. The platform serves 600+ consumer goods brands across FMCG, food & beverages, pharmaceuticals, and consumer durables through a connected suite of tools covering field sales, distributor management, retail execution, and now agentic AI. NOVA, FieldAssist's retail assistant, keeps sales running 24/7 with conversational AI, intelligent order management, and autonomous scheme delivery at the outlet level.

This release was published on openPR.