Underwear Market Size to Reach $134.92 Billion by 2031 as E-commerce Expansion and Fabric Innovation Drive Demand - Mordor Intelligence

According to Mordor Intelligence, the underwear market size is estimated to grow from $104.74 billion in 2026 to reach $134.92 billion by 2031, registering a CAGR of 5.19% during the forecast period. Rising disposable incomes, increasing consumer preference for comfortable and functional apparel, fabric innovation, and the continued expansion of online retail are supporting market growth. Manufacturers are also responding to growing demand for sustainable materials and performance-focused products, strengthening the long-term outlook for the underwear market size.

Report Overview: https://www.mordorintelligence.com/industry-reports/underwear-market?utm_source=openpr

Underwear Market Trends Highlight Fabric Innovation and Changing Consumer Preferences

The underwear market trends reflect growing consumer demand for products that combine comfort, durability, and style. Manufacturers are introducing new fabric blends that improve breathability, stretch, moisture management, and everyday comfort, allowing brands to differentiate their product portfolios across multiple consumer segments.

The influence of athleisure continues to shape the underwear industry. Consumers increasingly expect underwear to deliver comfort and performance suitable for both daily wear and active lifestyles. This shift has encouraged manufacturers to develop products with enhanced flexibility, lightweight construction, and improved fit while maintaining modern styling.

E-commerce remains one of the most significant drivers of market expansion. Online retail platforms provide consumers with greater product selection, convenient shopping experiences, and personalized recommendations. Direct-to-consumer business models and subscription-based purchasing options are also helping brands strengthen customer engagement while expanding their global reach.

Sustainability is becoming an increasingly important purchasing consideration. Brands are investing in responsibly sourced fibers, recycled materials, and circular production initiatives to reduce environmental impact while responding to changing consumer expectations. These efforts are supporting long-term product differentiation and reinforcing the underwear market forecast.

Manufacturers are also strengthening supply chain resilience through diversified sourcing strategies, long-term supplier partnerships, and investments in production efficiency. These initiatives help businesses respond more effectively to fluctuations in raw material costs while maintaining consistent product availability.

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Underwear Market Segmentation Highlights Diverse Consumer Demand
The underwear market serves a broad consumer base through multiple product categories, fabric materials, retail formats, and regional markets.

The market is segmented by:

- Product Type: Briefs, Boxers, P anties, and Thongs
- End User: Women, Men, and Children
- Fabric Material: Cotton, Synthetic, and Others
- Distribution Channel: Supermarkets/Hypermarkets, Online Retail Stores, Specialty Stores, and Others
- Geography: North America, South America, Europe, Asia-Pacific, and the Middle East & Africa

The report provides market forecasts in terms of value while offering detailed insights into consumer preferences, distribution channels, and regional demand. These segments collectively contribute to the overall underwear market share, reflecting the wide range of products available across global apparel markets.

Leading Companies Continue to Strengthen Their Position in the Underwear Industry

The underwear industry is characterized by established global brands that continue to invest in product development, digital retail expansion, sustainable manufacturing, and supply chain optimization. Companies are introducing innovative collections while expanding their presence across both traditional retail and online commerce platforms.

Key companies operating in the market include:

PVH Corp.
Jockey International Inc.
Gildan Activewear Inc.
Victoria's Secret and Co.
Fruit of the Loom, Inc.

These companies continue to strengthen their competitive positions through investments in premium product offerings, advanced fabric technologies, responsible sourcing, and enhanced customer experiences. Their ongoing focus on innovation, operational efficiency, and global brand expansion continues to support underwear market growth.

Underwear Market Forecast Indicates Continued Growth Across Global Markets
The outlook for the underwear market remains positive as consumers continue to prioritize comfort, quality, and functionality in everyday apparel. Expanding online retail, growing demand for sustainable products, continued fabric innovation, and increasing purchasing power across emerging economies are expected to support future market development.

As manufacturers continue to improve product performance and strengthen supply chain capabilities, the underwear market size, share, trends, growth, and overall forecast are expected to remain supported by evolving consumer preferences and expanding retail opportunities, reinforcing the long-term outlook for the underwear industry.

Industry Trending Reports

Workwear Market: The global workwear market is projected to reach USD 344.71 billion by 2031, growing at a 4.5% CAGR from its 2026 valuation of USD 276.95 billion. Market expansion is consistently sustained by robust global corporate hiring cycles alongside rising female workforce participation across high-growth Asian economies. To capture higher unit margins in a shifting professional landscape, leading apparel brands are prioritizing innovations in product comfort, premium fabric upgrades, and direct-to-consumer digital channels.

Read Full Report: https://www.mordorintelligence.com/industry-reports/workwear-market?utm_source=openpr

Women Wear Market Size: The global women's wear market is set to expand from USD 718.82 billion in 2026 to USD 836.62 billion by 2031, tracking a steady CAGR of 3.08%. Shifting consumer paradigms among Gen Z and millennial demographics are accelerating demand for purpose-led, ethically sourced apparel lines that highlight transparent sustainability frameworks and body positivity. Furthermore, the rapid integration of AI-powered personalization tools, virtual try-ons, and dynamic social commerce platforms continues to redefine digital retail distribution channels.

Read Full Report: https://www.mordorintelligence.com/industry-reports/women-wear-market?utm_source=openpr

Industrial Workwear Market Share: The global industrial workwear market is forecast to reach USD 24.66 billion by 2030, advancing at a 4.93% CAGR from its 2025 base of USD 19.38 billion. Strict enforcement of federal personal protective equipment (PPE) fit mandates has sharply accelerated commercial replacement cycles and intensified corporate demand for highly diverse, ergonomic designs. To safeguard operational compliance and minimize workplace injuries, industrial employers are heavily scaling up procurement budgets for advanced flame-resistant and high-visibility protective garments.

Read Full Report: https://www.mordorintelligence.com/industry-reports/industrial-workwear-market?utm_source=openpr

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