Press release
Boryeong Mud Festival 2026 Opens at Daecheon Beach with K-Pop Concerts, Drone Shows and Global Shuttle Access
Boryeong City, Korea South, 15th Jul 2026 -- South Korea's Boryeong Mud Festival, one of Asia's most recognizable summer events, will return in 2026 with expanded beach programs, major live performances, nighttime attractions and improved transport access for international visitors.
The 29th Boryeong Mud Festival will run from July 24 to August 9, 2026, at Daecheon Beach and nearby festival areas in Boryeong, a coastal city on Korea's west coast.
Under the slogan "Let's go to Boryeong, let's play with mud," the festival will offer 17 days of mud experiences, K-culture performances, beach events, night programs and local tourism content.
Mud, Music and Korea's West Coast Energy
Built around Boryeong's mineral-rich coastal mud, the festival has grown into a signature summer event where visitors do more than watch -- they participate.
The main Mud Experience Zone at Boryeong Mud Expo Plaza will feature mud pools, slides, obstacle courses, family zones, water play areas and photo-friendly attractions for adults, families and group travelers.
A new Mud Cask Zone at Mud Plaza will add a more relaxed beachside experience, combining self-guided mud activities with music and ocean views.
Key Program Schedule
Date
Program
Venue
July 24Citizen Harmony FestivalBoryeong General GymnasiumJuly 25Black Eagles Air ShowDaecheon Beach AreaJuly 25Opening CeremonyMud Expo Plaza Special StageJuly 25Super K-POP ConcertMud Expo Plaza Special StageJuly 25Drone Light ShowDaecheon Beach AreaJuly 31 - August 1K-Hip-Hop FestivalMud Expo Plaza Special StageAugust 2Mud Song FestivalMud Expo Plaza Special StageAugust 5Safety Inspection DayFestival GroundsAugust 7Mud Rock FestaMud Expo Plaza Special StageAugust 8Big Mud ShowMud Expo Plaza Special StageAugust 9Closing CeremonyMud Expo Plaza Special StageAugust 9K-Trot FestivalMud Expo Plaza Special StageAugust 9Drone Light ShowDaecheon Beach AreaDaily Festival Highlights
Program
Schedule
Venue
Mud Experience Zone & Mud Mob-ShinMon-Thu, 1:00 PM-6:00 PM / Fri-Sun, 10:00 AM-6:00 PMMud Expo PlazaMud Cask ZoneSame hours as Mud Experience ZoneMud PlazaMud on the Beach8:00 PM-9:30 PMMud Plaza BeachMud Busking7:00 PM-9:00 PM, Friday-SundayNoeul Plaza, Meeting Plaza and Mud PlazaSpecial Extended Night OperationJuly 24 and August 6, 1:00 PM-9:00 PMMud Expo PlazaMud Night ParadeFriday-Saturday eveningsCar-Free Street, Sunset Plaza and Meeting Plaza
Note: Major standing programs are closed on August 5 for the festival-wide safety inspection.
K-Pop, Hip-Hop, Rock and Trot Lead the Stage Lineup
The 2026 festival places Korean music and performance culture at the center of its summer program.
Major performances include a Super K-POP Concert, K-Hip-Hop Festival, Mud Rock Festa, Big Mud Show, 8090 Concert, Mud Song Festival and a closing K-Trot Festival.
Most major stage programs will take place at the Mud Expo Plaza Special Stage, positioning the festival as both a mud experience event and a large-scale summer music destination.
Nighttime Programs Expand the Festival Experience
The festival will also strengthen its nighttime appeal with beach performances, illuminated street content and drone light shows over the sea.
The Mud Night Parade will connect the car-free street area with Sunset Plaza and Meeting Plaza, while Mud Busking will bring live performances to Noeul Plaza, Meeting Plaza and Mud Plaza.
The combination of music, street performances and drone light shows is expected to make Boryeong a full-day and evening destination for summer travelers.
Black Eagles Air Show to Highlight Opening Weekend
The opening weekend will feature a major aerial attraction, with the Republic of Korea Air Force Black Eagles scheduled to perform over Daecheon Beach.
The air show is expected to add a large-scale visual highlight to the festival's first weekend and draw families, tourists and aviation fans to the beach.
Beauty, Wellness and Local Culture
Beyond the mud pools and concerts, the festival will highlight Boryeong's local products, food, cosmetics and tourism resources.
Visitors will be able to explore mud cosmetics, local specialty products, food zones, festival merchandise and cultural experience areas throughout the festival grounds.
K.Ride Shuttle to Improve Access for International Visitors
International visitors will be able to reach the festival more easily through K.ride, Kakao Mobility's global mobility platform for travelers in Korea.
A dedicated festival shuttle will operate from July 24 to August 9, excluding August 5, connecting visitors from five Seoul-area departure points -- Sadang Station, Seoul Station, Jamsil Station, Hapjeong Station and Pyeongtaek Base -- directly to the Daecheon Beach festival grounds.
The service is designed to reduce transportation barriers for foreign travelers visiting regional destinations beyond Seoul. Through k.ride, users can access in-app automatic translation chat in about 100 languages and pay with overseas-issued credit and debit cards or international mobile payment services, including Alipay Plus.
Domestic visitors can book shuttle services through Kakao T, with departures from 16 locations, including major points in the Seoul metropolitan area and regional cities such as Gwangju, Daegu, Daejeon, Busan, Jeonju, Cheonan and Cheongju.
The shuttle program strengthens Boryeong's position as a more accessible regional tourism gateway for travelers seeking Korea's beaches, festivals and live summer culture beyond the capital.
A Festival Made to Be Experienced
The Boryeong Mud Festival has become famous because it turns a simple idea into a powerful travel experience.
Visitors do not just watch the festival. They join it -- running through mud, dancing on the beach, taking photos, meeting people and becoming part of the scene.
In 2026, the festival returns with a larger stage, stronger global appeal and a renewed focus on what made it famous in the first place: mud, music, people and summer freedom on Korea's west coast.
Event Information
Event: 29th Boryeong Mud FestivalDates: July 24 - August 9, 2026
Location: Daecheon Beach and nearby festival areas, Boryeong, South Korea
Host: Boryeong City
Organizer: Boryeong Festival Tourism Foundation
Theme: An exciting mud experience shared with the world
Slogan: Let's go to Boryeong, let's play with mud
Official Website: https://www.mudfestival.or.kr/en/festival/main.htmMud Theme Park / Beauty Care: https://bmtp.or.kr/facility/mud
k.ride Shuttle for International Visitors: https://service.kride.kakaomobility.com/r1asxje
Festival Hotline: +82-41-930-0891
Contact Details
Organization: Boryeong Festival Tourism Foundation
Contact Person: J.Y Lee
Website: https://www.mudfestival.or.kr/festival/view
Email: Send Email [https://dashboard.kingnewswire.com/release-contact/47118]
City: Boryeong City
Country: Korea South
Release Id: 15072647118
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