Shopr Rewards Appoints Hospitality Executive Shawn W. Ericson to Advisory Board

Veteran Resort and Vacation Ownership Leader Brings More Than 35 Years of Enterprise Operations and Customer Engagement Experience
Orlando, Fla. - July 13, 2026 - Shopr Rewards ("Shopr" or the "Company"), the fintech infrastructure platform that enables organizations to deliver instant cash back and everyday spending rewards to their customers, members, and employees, today announced the appointment of hospitality executive Shawn W. Ericson to its Advisory Board.

Ericson brings more than 35 years of executive leadership experience spanning hospitality, vacation ownership, resort operations, and residential community management. As Founder and President of Pohaku Resort Management since 2012, he has built a reputation for operational excellence and customer-focused leadership. Prior to founding Pohaku, Ericson held senior executive positions with some of the industry's most respected organizations, including Starwood Vacation Ownership, Diamond Resorts International, Bluegreen Vacations, and RCI, where he helped lead large-scale operations, improve customer experiences, and drive organizational performance.

His appointment comes as Shopr continues expanding its enterprise platform across hospitality, travel, membership organizations, financial services, and other customer-centric industries. Ericson's extensive operational expertise and firsthand understanding of guest engagement, loyalty, and enterprise growth will provide valuable strategic guidance as the Company continues scaling its partner ecosystem.

"We've been deliberate in building an Advisory Board that reflects the industries we're serving and the future we're building," said Sharon Mattimoe, Chief Operating Officer of Shopr Rewards. "Shawn has spent decades leading organizations where customer experience and long-term loyalty are critical to success. He understands both the operational realities of large enterprises and the importance of continually creating value for customers. His experience and perspective will be an important asset as Shopr continues expanding its enterprise partnerships."

Shopr's Advisory Board brings together accomplished executives across finance, technology, operations, strategy, and hospitality to help guide the Company's long-term growth. Ericson's addition further strengthens the Board's ability to advise on enterprise deployment strategies, customer engagement, operational excellence, and long-term partner success.

"Organizations today are looking for new ways to create meaningful, ongoing value for the people they serve," said Ericson. "What attracted me to Shopr is that they're not simply offering another rewards program-they've built infrastructure that allows organizations to strengthen customer relationships through value that's generated from everyday spending. It's an innovative model with tremendous potential, and I'm excited to contribute to its continued growth."

Ericson's appointment reflects Shopr's ongoing investment in assembling a high-caliber Advisory Board capable of supporting the Company's next stage of expansion. As enterprise demand continues to grow, Shopr remains focused on delivering scalable engagement solutions that help organizations increase retention, unlock new revenue opportunities, and create lasting value for both their businesses and the customers they serve.

For more information, visit shoprapp.com [http://shoprapp.com/].

About Shopr Rewards

Shopr Rewards is a fintech-powered engagement and loyalty platform that enables organizations to deliver meaningful financial value through the everyday spending their customers, members, and employees already do. Rather than building another consumer rewards app, Shopr provides enterprise organizations with the infrastructure to offer instant cash back across more than 325 leading retail, restaurant, travel, entertainment, and recreation brands, creating stronger engagement, increased retention, and new revenue opportunities. Through its scalable B2B2C platform, Shopr helps organizations transform everyday purchases into lasting customer relationships while delivering measurable value to consumers.

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Company Name: Shopr Rewards
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Phone: 3213597099
Address:111 N. Magnolia Avenue Suite 1575
City: Orlando
State: FL
Country: United States
Website: http://www.shoprapp.com

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