Global Marketing Cloud Platform Market 2017-2021 CAGR 9.03% – Trend, Drivers & Forecast

The marketing cloud platform provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The marketing cloud platform connects different marketing channels, such as social media, e-mail, and content marketing, to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develop appropriate marketing patterns, and integrate marketing channels to deliver better customer experience.

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the global marketing cloud platform market to grow at a CAGR of 9.03% during the period 2017-2021. The report covers the present scenario and the growth prospects of the global marketing cloud platform market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of marketing cloud platform.

The market is divided into the following segments based on geography:
- Americas
- Europe
- APAC

Global Marketing Cloud Platform Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- Adobe Systems
- Oracle
- Salesforce
- IBM

Other prominent vendors
- Act-On Software
- Cision
- eTrigue
- GreenRope
- Hatchbuck
- HubSpot
- Infusionsoft
- LeadSquared
- Salesfusion
- SAP

Marketing Cloud Platform Market Drivers:

• Growing volume of data
• Rise in use of content marketing
• Increased use of social media marketing
• For a full, detailed list, view our report

Marketing Cloud Platform Market Challenges:

• Data privacy and security concerns
• Bandwidth and connectivity issues
• System integration issues
• For a full, detailed list, view our report

Marketing Cloud Platform Market Trends:

• Increased adoption of analytics in marketing cloud platform
• Emergence of mobile marketing platform
• Emergence of location-based marketing
• For a full, detailed list, view our report

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