Press release
Book Publicity Pro Scott Lorenz and Media Expert Jess Todtfeld Reveal How Authors Can Win More Media Coverage
New York, NY, USA - July 10, 2026 - Two leading experts in media visibility and author promotion are sharing their playbooks for success. Media trainer Jess Todtfeld and veteran book publicist Scott Lorenz, President of Westwind Book Marketing [https://www.westwindbookmarketing.com/], are featured in recent Success in Media [https://www.successinmedia.com/] articles that show authors how to secure publicity, master interviews, and turn media appearances into opportunities for increased book sales and brand growth.
Image: https://www.globalnewslines.com/uploads/2026/07/5d4fad54c063451fe00f15e026d18db1.jpg
The articles explore two essential components of author success: getting media attention and delivering powerful interviews once those opportunities are secured. Together, the pieces offer practical guidance for authors, executives, entrepreneurs, and experts seeking greater visibility in today's competitive media environment.
Todtfeld, a Guinness World Record holder and one of the nation's leading media trainers, has spent decades helping people communicate more effectively on television, radio, podcasts, and digital platforms. Drawing on experience as a producer for TV and Radio broadcasting stations, he teaches clients how to stay on message, handle tough questions, and connect with audiences in ways that build credibility and influence.
"Credentials alone are not enough," said Todtfeld. "The ability to communicate clearly and confidently can determine whether an interview creates opportunities or misses the mark. Media training helps people present their expertise in a way that audiences and producers remember."
Lorenz, whose firm has helped hundreds of authors secure media coverage, says publicity and media performance go hand in hand.
"Authors spend years becoming experts in their subject matter but often have only a few minutes to make an impression during an interview," said Lorenz. "Jess teaches skills that many authors never learn: how to get to the point, communicate with confidence, and deliver memorable interviews. Those skills can make a tremendous difference in an author's success."
The articles highlight how authors can strengthen their platforms by combining strategic publicity with strong interview skills. While publicity creates opportunities, effective media appearances help authors maximize those opportunities and build long-term visibility.
The featured articles can be found at:
How to Promote a Book: A Publicist's Playbook
Read the article and watch the interview [https://www.successinmedia.com/articles/how-to-promote-a-book-publicist-playbook]
What Executive Media Training Really Teaches You
Read the article and watch the interview [https://www.successinmedia.com/articles/executive-media-training-case-study]
About Jess Todtfeld
Jess Todtfeld is a media trainer, keynote speaker and Guinness World Record holder. Through Success in Media, he helps authors, executives, business leaders, and subject-matter experts prepare for television, radio, podcast, and online media appearances. For more information, visit https://www.SuccessInMedia.com [https://www.SuccessInMedia.com/].
About Scott Lorenz
Scott Lorenz is President of Westwind Book Marketing, a nationally recognized book publicity and author promotion firm based in Plymouth, Michigan. With more than 30 years of experience, Lorenz has helped authors, CEOs, physicians, entrepreneurs, military leaders, and thought leaders secure media coverage and build powerful personal brands.
For more information, visit https://www.WestwindBookMarketing.com [https://www.WestwindBookMarketing.com/].
Media Contact
Company Name: Westwind Communications Book Marketing
Contact Person: Scott Lorenz
Email: Send Email [http://www.universalpressrelease.com/?pr=book-publicity-pro-scott-lorenz-and-media-expert-jess-todtfeld-reveal-how-authors-can-win-more-media-coverage]
Phone: 734-667-2090
Country: United States
Website: https://www.WestwindBookMarketing.com
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