Events500 and Qtell Announce Partnership to Give Event Operators Answers They Couldn't Access Before

The partnership connects Events500 with Qtell's cross-system intelligence platform, enabling venue operators to unify data across operations, marketing, finance, and customer engagement so they can make better decisions, spot opportunities earlier, and create the trusted business foundation that AI depends on.

LONDON, United Kingdom, 07 July 2026. Events500 and Qtell today announced a strategic partnership that will bring AI-native cross-system intelligence to venue operators across the UK.

Launching in July 2026, the partnership will enable customers to surface answers they couldn't previously access from across their business systems, helping teams understand what is happening, why it is happening, and what they should do next.
Venue operators are under increasing pressure to make decisions across sales, marketing, operations, finance, and customer engagement while managing growing volumes of data. While information is available across the business, turning that information into a clear understanding of performance, future demand, customer value, and operational priorities remains a significant challenge.

Through the partnership, venue operators gain continuous intelligence across the business, helping them understand which marketing investment drives revenue, forecast future demand and occupancy, benchmark performance consistently across venues, identify their most valuable customer segments, build richer audiences from connected data, and proactively surface emerging opportunities and operational risks before they become obvious.
Beyond reporting, the partnership creates a foundation for continuous improvement without requiring teams to change how they work. Qtell sits alongside Events500, connecting data, identifying opportunities and risks, delivering intelligence into existing workflows, and automating actions where appropriate. When human judgement is needed, the right people receive the context they need to act. Every outcome feeds back into the platform, helping future recommendations become more accurate over time.

Qtell and Events500 are developing a direct integration between the two platforms, enabling current and future customers to use Events500 and Qtell seamlessly together.

"Venue operators are managing increasingly complex businesses," said Patrick Morris, General Manager at Events500. "The challenge is no longer collecting data. The challenge is connecting it in a way that helps teams understand what is happening and what to do next. We're excited to partner with Qtell to help our customers create more value from the data they already have."

"Businesses are not short of data. They are short of context. The systems they run on each tell a partial story, and the questions that matter most sit in the gaps between those systems. Qtell connects those gaps to give businesses answers they simply couldn't get before, and provides the trusted foundation that people, AI platforms and automated workflows can rely on," said Qamile Zejnullahi, Co-Founder of Qtell.

Qtell will begin onboarding Events500 customers in July 2026. To learn more about the Events500 and Qtell partnership, visit qtell.co.uk/events500

Qtell Limited
Amelia House, Crescent Road, Worthing, West Sussex BN11 1QR

Media Contact
Qamile Zejnullahi
qamile@qtell.co.uk

Qtell Limited is an AI-native cross-system intelligence platform that helps organisations make faster, more consistent decisions using their operational data.

Unlike reporting and analytics tools that require teams to model data and build dashboards, Qtell removes this manual effort. It connects fragmented business systems across sales, marketing, finance, and operations and unifies them into a governed, trusted source of truth. Users can ask questions in plain English and receive answers, reports, or visual outputs without building queries or dashboards by hand.

This governed foundation is what enables reliable AI. Qtell is designed for AI-driven workflows, allowing AI assistants and automated agents to operate on consistent, structured business context rather than isolated or incomplete data sources.

Through natural-language access via Ask Q and automated insight generation via Q Insights, Qtell delivers actionable intelligence directly to business users, surfacing trends, opportunities, and risks across connected data.

By enforcing consistent business definitions and enabling AI-ready access to operational information, Qtell helps organisations move from fragmented reporting to coordinated, intelligence-driven decision-making. Find out more at qtell.co.uk

This release was published on openPR.