DeveloPrint Launches New Line of Mass Production Digital Printing Services

Düsseldorf, Germany, May 28, 2008 – DeveloPrint, the market leader in the field of TransPromo marketing, today announced the launching of a new line of full colour mass production digital printing services for brand companies, print services providers, advertising agencies and equipment manufacturers.

DeveloPrint offers large companies and corporations the ability to use direct mail and transactional documents as a TransPromotional tool to deliver marketing messages that are personally tailored for each specific customer. The service is especially useful for brands in the fields of retail, telecom, advertising, banking and industries that hold a significant database of their client base and are interested in expanding their businesses and increasing profits.

DeveloPrint’s services also allow digital printing equipment providers and printers to maximise the benefits stemming from the advanced technological abilities of their products by using TransPromo marketing techniques.

"Today, the opportunity in high-volume digital colour production lies in integrated marketing. TransPromo projects demand a close relationship with customers and a good understanding of their needs," DeveloPrint's CEO Dotan Buchsweiler said. "Creative, productive and innovative ways of thinking can help you exploit new marketing channels, strengthen customer loyalty and allow you to fully benefit from the latest full-colour technologies."

"Inforsys bought a VersaMark for mass production digital colour printing at the end of 2006. We found that providing full colour applications for our customer is an integrative process that takes time and requires new skills,” said Konrad Rochalski, CEO of Inforsys, Poland’s leading TransPromo printer.

“DeveloPrint helped us with the wide spectrum of this new challenge. DeveloPrint first educated and trained our workers in the different departments, including sales, marketing, graphic design, IT and production. Together, we then started approaching our existing customers. DeveloPrint took part in the process of new design, convincing the customers of the product's added value and tailoring the new application,” he said.

“In the past year DeveloPrint has helped us with our move to mass production digital colour capabilities, including analysing the technological possibilities in the market and helping to develop the right solution for us,” Roby Van Daele, owner and CEO of Vprint, the biggest printer in Europe of mail ordering, said. “Furthermore, DeveloPrint educated our team and customers and exposed us to the TransPromo world with its new possibilities and marketing opportunities.”

To coordinate a meeting during the Drupa 2008 show, please contact:
Dotan Buchsweiler
+32 479 77 53 53
dotan@developrint.com

About DeveloPrint
DeveloPrint is a market leader in the field of TransPromo marketing. The company specialises in high-volume transactional documents and direct mail colour output, turning variable data into powerful marketing tools. This is done by combining the most advanced digital printing technologies with DeveloPrint know-how and expertise.

DeveloPrint offers more than 12 years experience in mass production digital colour printing and marketing, extensive know-how in variable data analysis, CRM, campaign management and creative tailored applications management of end-to-end projects.

This release was published on openPR.