Veterinary Ultrasound Market to Reach USD 1.89 Billion by 2035 at 8.7% CAGR as Companion Animal Healthcare Spending and Point-of-Care Imaging Adoption Accelerate Globally

MARKET SYNOPSIS

The global Veterinary Ultrasound market size was USD 820.4 Million in 2025 and is expected to register a revenue CAGR of 8.7% during the forecast period. Demand for veterinary ultrasound systems is increasing owing to rapid growth in companion animal ownership across North America, Europe, and Asia Pacific, driving pet owners to seek diagnostic imaging services previously limited to human healthcare. Ultrasound systems use piezoelectric transducers to generate real-time soft tissue images without ionising radiation, making them suitable for reproductive monitoring, abdominal assessment, and cardiac evaluation in both small and large animals. The American Veterinary Medical Association reported US household pet ownership reached 67% in 2024, underpinning growth in clinic visits and diagnostic procedure volumes. On 18 February 2025, Butterfly Network, Inc., which is a US-based medical imaging company manufacturing semiconductor-based handheld ultrasound devices, launched its Butterfly iQ3 Vet edition with a veterinary-specific preset library covering canine, feline, and equine protocols and cloud-based image storage for multi-site practices. Such introductions are expected to drive adoption of veterinary ultrasound systems over the forecast period.

The veterinary ultrasound sector entered the forecast period having gone through a period of accelerated miniaturisation driven by semiconductor advances that brought handheld devices within reach of solo practitioners and mobile large-animal veterinarians. Livestock producers across Latin America and Southeast Asia have adopted portable ultrasound for pregnancy diagnosis in cattle and swine, reducing culling errors per breeding cycle. For instance, in November 2024, Mindray Animal Medical Technology Co., Ltd., China, launched its DC-70 Vet cart-based platform with AI-assisted measurement tools calibrated for companion animal cardiology and abdominal imaging, targeting specialty referral practices and veterinary teaching hospitals. These are some of the key factors driving revenue growth of the market.

However, the high purchase cost of cart-based systems relative to the revenue capacity of independent clinics in price-sensitive markets, as well as the shortage of trained veterinary sonographers in rural regions that limits utilisation of installed equipment, are factors that could restrain revenue growth of the market. Entry-level handheld devices reduce the cost barrier but image quality falls below the standard required for cardiac and oncology assessments. The escalation of the United States-Iran confrontation in late February 2026 and uncertainty through Q1 and Q2 2026 disrupted procurement of piezoelectric ceramic components and precision transducer parts from suppliers with Gulf-region logistics exposure, raising input costs and extending delivery timelines for veterinary ultrasound manufacturers. These factors substantially limit Veterinary Ultrasound market growth over the forecast period.

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SEGMENT HIGHLIGHTS

Based on product, the global Veterinary Ultrasound market is segmented into Portable Ultrasound Systems, Cart-Based Ultrasound Systems, Handheld Ultrasound Devices, and others. Portable ultrasound systems hold the largest share because they balance image quality with field mobility, making them the instrument of choice for mixed-practice veterinarians, equine specialists, and livestock producers requiring imaging outside a fixed clinic. Battery-operated portable units with interchangeable transducers cover the frequency range needed for pregnancy scanning in large animals as well as abdominal and cardiac work in companion animals. Practices in rural regions across Australia, Brazil, and India have adopted portable systems as their primary imaging platform given the absence of fixed infrastructure in the field. The Portable Ultrasound Systems segment is expected to register a rapid revenue growth rate in the global Veterinary Ultrasound market over the forecast period.

Based on animal type, the global Veterinary Ultrasound market is segmented into Companion Animals, Livestock, Equine, and others. Companion animals account for the largest share because dog and cat owners in high-income markets now routinely authorise advanced diagnostic workups including ultrasound, reflecting rising pet insurance penetration and the financial commitment owners place on animal health outcomes. Abdominal ultrasound in dogs and cats is standard of care for evaluating splenic masses, hepatic disease, urinary obstruction, and gastrointestinal foreign bodies, creating recurring procedure volumes that sustain equipment utilisation across urban hospitals. The Companion Animals segment is expected to register a rapid revenue growth rate in the global Veterinary Ultrasound market over the forecast period.

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REGIONAL HIGHLIGHTS

Based on regional analysis, the Veterinary Ultrasound market in North America accounted for largest revenue share in 2025. The American Animal Hospital Association's 2023 accreditation standards update formalised in-house ultrasound capability recommendations, encouraging investment in portable and cart-based systems across its accredited hospital network. On 05 March 2025, Heska Corporation, which is a US-based veterinary diagnostics company specialising in point-of-care imaging, announced an expanded distribution agreement covering its HSV-900 ultrasound platform across 1,400 independent clinics in the United States and Canada. The escalation of the United States-Iran confrontation in late February 2026 disrupted piezoelectric ceramic transducer components routed through Gulf logistics hubs, extending lead times for North American ultrasound orders by six to ten weeks through Q2 2026.

Market in Europe is expected to register a rapid revenue growth rate over the forecast period. The EU Animal Health Law, progressively enforced since April 2021, raised diagnostic standards for livestock disease surveillance and required structured veterinary examination protocols that include imaging for notifiable disease investigation. Germany, France, and the Netherlands maintain well-established referral networks and equine practices with high ultrasound utilisation rates, as well as university faculties purchasing premium imaging equipment on multi-year cycles. The United States-Iran confrontation escalating in late February 2026 affected procurement of precision transducer sub-assemblies sourced by European manufacturers through Middle Eastern channels, adding cost and delay through Q2 2026.

Market in Asia Pacific is expected to register a significantly high revenue growth rate over the forecast period. China's expansion of companion animal veterinary hospital chains has created institutional demand for cart-based imaging equipment procured at scale across standardised multi-outlet networks. India's Ministry of Fisheries, Animal Husbandry and Dairying's livestock productivity programmes have expanded procurement of portable ultrasound for pregnancy diagnosis at state veterinary farms. The United States-Iran confrontation in early 2026 disrupted transducer component shipments through Gulf freight corridors relied upon by manufacturers supplying Indian and Southeast Asian distributors, extending lead times through mid-2026.

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MAJOR COMPANIES IN THE REPORT INCLUDE:

Mindray Animal Medical Technology Co., Ltd.
Esaote S.p.A.
FUJIFILM SonoSite, Inc.
IMV Imaging Ltd.
BCF Technology Ltd.
Clarius Mobile Health Corp.
Butterfly Network, Inc.
Heska Corporation
GE HealthCare Technologies Inc.
Siemens Healthineers AG

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