Press release
Book Publicist Scott Lorenz Shows How Amazon A+ Content Turns Browsers into Buyers
Ann Arbor, MI, USA - July 6, 2026 - Writers spend years crafting a manuscript, refining their message, and preparing for launch. But once their book is live on Amazon, one of the most powerful sales tools available is often overlooked. What is it? It's Amazon A+ Content.
Image: https://www.globalnewslines.com/uploads/2026/07/72869c92a955c786b7b4bfec025a871a.jpg
"If you're not using it, you are leaving opportunity on the table," says Scott Lorenz of Westwind Book Marketing [https://www.westwindbookmarketing.com/].
What Is Amazon A+ Content and How Does It Help Sell Your Book?
Amazon A+ Content allows authors and publishers to enhance their book's product page with rich visuals and expanded marketing sections. Instead of relying only on a standard book description, A+ gives you space to add:
- Custom graphics
- Comparison charts
- Branded imagery
- Additional text blocks
- Visual storytelling elements
"This content appears below the main book description. It transforms your Amazon page from a simple listing into a more engaging, professional presentation," says Lorenz.
Image: https://www.globalnewslines.com/uploads/2026/07/f2b15060fe1dc4597616298e11787f61.jpg
Why Amazon A+ Content Increases Book Sales
Most authors focus heavily on getting reviews. And that matters. But when a potential reader lands on your Amazon page, they are asking one key question:Is this book worth my time?
A+ Content helps you answer that question quickly and visually. It gives you the ability to reinforce your message, highlight key themes, and show readers what makes your book different.
Amazon SEO and Discoverability: Why A+ Content Matters
Amazon is a search engine. And like any search engine, it rewards content.
A+ Content gives you more indexed material tied to your book, which can help reinforce discoverability. While it does not replace keywords, categories, or metadata, it strengthens your overall presence.
More importantly, it increases time on page. When readers stay longer and engage with your content, it sends positive signals that your listing is worth attention.
Visual Content That Converts Readers into Buyers
Readers do not just read. They scan.
"Strong visuals communicate what your book is about in seconds. A compelling graphic can do what several paragraphs cannot," says Lorenz. "A+ Content lets you visually reinforce your key ideas, highlight benefits, and guide the reader toward a buying decision."
Amazon A+ Content Gives You Premium Sales Real Estate
Think of A+ Content this way:
Amazon is handing you premium shelf space in the world's largest bookstore.
But there is a catch. You have to supply the graphics or let their AI do it.
Amazon provides the structure. You provide the message. Authors who invest in A+ Content stand out immediately. Those who ignore it blend in.
Here Are Authors Who Use Amazon A+ Content:
James Patterson's ROCKET'S RED GLARE: https://a.co/d/01TTK6B8
Here Patterson showcases a dozen of his other books, includes a quote from FOX NEWS on a graphic and shows a military chopper flying. His potential readers knows EXACTLY what they are buying.
Gad Saad's bestselling book SUICIDAL EMPATHY. https://a.co/d/0dTcQZDY He simply uses the blurbs he's received for the book, amplifies the best ones, highlights the prominent names and fully utilized the free real estate.
Cyrus Ellison's 101 Foundations for the Unstoppable Christian Young Athlete. https://a.co/d/03lEeHlP He has used every possible 'module' layout offered by Amazon + and has executed it well.
"I use Amazon A+ for my books too," says Lorenz. "I am also the author of Book Title Bible: How to Title Your Christian Book. I used large images and took advantage of the real estate. Check it out." https://a.co/d/0dmCH9wC
Who Can Create A+ Content?
1. Your graphic designer
2. Chat GPT
3. Designers on Fiverr [https://www.fiverr.com/]
4. Let Amazon do it by using AI to generate A+ content. https://kdp.amazon.com/en_US/help/topic/G8EP5W6H9CY7T8GS#genAI
To submit A+ Content go to the KDP Marketing page. From there, you'll go to the A+ Content Manager to layout and submit your content. When you create A+ Content, you can choose between modules to create a layout. After you've added modules to your layout, you can re-arrange and remove modules, add images, and add text. Learn more about creating A+ Content here: https://kdp.amazon.com/en_US/help/topic/G8EP5W6H9CY7T8GS
"The bottom line," says Lorenz, "get going on Amazon A+ Content today. Don't leave that valuable real estate empty!"
About Book Publicist Scott Lorenz
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, CNN, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, & Howard Stern to name a few.
Learn more about Westwind Book Marketing at https://www.WestwindBookMarketing.com [https://www.westwindbookmarketing.com] or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz's new award-winning, bestselling book: Book Title Generator - A Proven System in Naming Your Book (www.BookTitleGenerator.net [http://www.booktitlegenerator.net/]). His newest book for Christian authors is called Book Title Bible: How to Name Your Christian Book with Faith and Inspiration [https://www.booktitlebible.com/].
Media Contact
Company Name: Westwind Communications Book Marketing
Contact Person: Scott Lorenz
Email: Send Email [http://www.universalpressrelease.com/?pr=book-publicist-scott-lorenz-shows-how-amazon-a-content-turns-browsers-into-buyers]
Phone: 734-667-2090
Country: United States
Website: https://www.WestwindBookMarketing.com
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