FiLLi ZAFRAN CHAI (Saffron) LAUNCH IN MELBOURNE

FiLLi Cafe to Make Australian Debut with First Melbourne Location
Dubai-founded café brand known for its signature tea culture set to open in
Carlton on 6 July, 2026
Melbourne, Australia - July 2026
FiLLi Cafe, the Dubai-based café brand best known
for its famous Zafran Tea, is set to open its first
Australian location at 173 Lygon Street, Carlton, with
operations expected to start on 6 th
June 2026.
The opening marks the brand'
s entry into the
Australian market and forms part of its continued
international expansion across major global cities.
Founded in Dubai in 2004, FiLLi Cafe has grown to
more than 100 locations across 13 countries, building
a strong following around its signature Zafran Tea
and a café concept centred on fast, accessible and
tea-focused service.
Alongside its signature Zafran Tea and popular Karak
Tea, guests will be able to enjoy a selection of
specialty beverages, sandwiches, wraps and café
favourites that have contributed to the brand'
s
growing international following.
The Melbourne opening is being led by VR Group
Australia, a diversified hospitality and restaurant
operator with experience managing established food
and beverage brands, including Nando
s, Oporto,
Bam Bam (Italian), Godfather and Spud bar. The
group will oversee FiLLi Cafe
's local operations and
market rollout in Australia.
The Melbourne café will introduce FiLLi'
s signature
café experience to the Australian market, combining
contemporary interiors, signature beverages and the
warm hospitality that has become synonymous with
the brand across its global locations.
Designed to capture the essence of the FiLLi
experience, the Melbourne café will bring together
contemporary interiors, signature beverages and the
welcoming hospitality that has made the brand a
familiar destination for customers across multiple
international markets.
Alongside its signature Zafran Tea and popular Karak
Tea, guests will be able to enjoy a selection of
specialty beverages, sandwiches, wraps and café
favourites that have contributed to the brand'
s
growing international following.
The Melbourne opening is being led by VR Group
Australia, a diversified hospitality and restaurant
operator with experience managing established food
and beverage brands, including Nando
'
s, Oporto,
Bam Bam (Italian), Godfather and Spud bar. The
group will oversee FiLLi Cafe
'
s local operations and
market rollout in Australia.
FiLLi has built a strong presence across
multiple international markets, and Australia
represents a natural next step in our global
growth journey,
" Director Sree Harsha Reddy
for VR Group Australia said.
"Melbourne
'
s café
culture, depth of competition and
appreciation for quality offerings make it an
ideal starting point for the brand in this
market.
"
The Melbourne café is expected to open on 6
July 2026, subject to final preparations.

Press Contact:
UAE Marketings, Melbourne, Australia
This press release has been issued on behalf of
VR Group Australia and FiLLi Cafe.
ambreen@uaemarketings.com.au
www.uaemarketings.com.au
VR Group Australia - https://vr-group.com.au
Filli Melbourne- 173 Lygon Street, Carlton, Melbourne

About VR Group Australia
VR Group is a diversified Australian business
group operating across hospitality, retail,
supermarkets, construction and services,
manufacturing, media, and property
development. Based in Melbourne, the group
has built a broad portfolio of established
businesses across the Australian market,
including brands such as Nando
'
s, Oporto,
Spudbar, IGA Xpress, Bam Bam, Godfather
and others within its operating sectors.
Under the leadership of Director Sharath
Reddy and Finance Director Prajjun Reddy, VR
Group continues to expand through strategic
investment and long-term business
development across multiple sectors. With
experience spanning both consumer-facing
and industrial operations, the group brings
strong cross-sector capability to the launch
and growth of FiLLi Cafe in Australia.
About FiLLi Cafe
FiLLi Cafe is a Dubai-founded café brand
established in 2004, operating across more
than 100 locations in 13 countries. The brand is
known for its tea-led café concept, led by its
signature Zafraan (Saffron) Tea.
More than just a café, FiLLi has become known
for making premium tea part of everyday life.
Its signature Zafran (Saffron) Karak has
developed a loyal following across
international markets, whether enjoyed in-
store, on the go or delivered fresh to
customers at home. Built around convenience
without compromising on quality, the brand
has created a tea culture that appeals to busy
professionals, students, families and anyone
looking for an alternative to the traditional
coffee run. With its all-day café menu and
welcoming atmosphere, FiLLi offers a place to
catch up with friends, take a break or simply
enjoy a freshly prepared cup of tea any time
of day.

This release was published on openPR.