Edges of Earth Launches Flywheel Motion, a Discoverability Platform to Surface the World's Proven Environmental Solutions

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The award-winning expedition behind Fast Company's 2026 World Changing Ideas turns its findings into Flywheel Motion, a discoverability platform built on a simple premise: the world's most impactful people and organizations need to be found online.
NEW YORK - June 29, 2026 - For three years, the team behind Edges of Earth lived where the work is, spending more than 1,000 days in the field across 50 countries and 250 locations, with over 800 hours underwater, working beside the people taking on the planet's hardest problems. They conducted nearly 1,500 interviews and produced 450 field case studies, with 275 placements in media across 54 outlets. The work earned the kind of recognition most media projects chase for a decade: a Fast Company 2026 World Changing Idea, a Digiday 2026 Future Leader Award for Co-Founder, Andi Cross [https://andicross.com/?utm_source=abnewswire&utm_medium=press_release&utm_campaign=fwm_launch], as a finalist in the Rising Founder category. And through all of it, the team found a pattern.

Edges of Earth set out to find and document the organizations solving our biggest environmental challenges, the ones whose solutions could scale if they had the right resources. Two years of research led up to the expedition, which began in 2023. The team found them all over the world.

Take Billion Oyster Project for example, which is rebuilding New York Harbor through oyster restoration. Oysters filter the water, soften storm surge, and turn a polluted harbor back into a habitat that is rich with biodiversity. The project has already returned 183 million of them with a target of one billion by 2030. Or Mohimohi Moana, an Indigenous-led nonprofit, is restoring the ocean through the guardianship of iwi across New Zealand. It has secured ocean gardens for those communities and is working to shift an 800-year-old mindset about how people care for the sea.

Another example is Woods Hole Oceanographic Institution's Room 71, which is reimagining how the world sees the ocean. It is led by Richard Vevers, the Emmy-winning ocean explorer behind Netflix's Chasing Coral and the first global survey of the world's coral reefs. Room 71 works with leading brands to change how people understand the sea and to push ocean science toward the solutions the planet urgently needs. Or Jaguar Rivers Initiative, stitching river corridors back together across multiple countries. They are bringing stakeholders to the same table to rewild habitat at a scale no single group could reach alone.

Edges of Earth would not have been able to make these connections without the help of sponsors and deep collaborators who opened the doors. Scubapro [https://scubapro.johnsonoutdoors.com/us] has outfitted the team since the beginning, keeping it equipped in some of the most demanding water on earth. SSI [https://www.divessi.com/] served as the training agency that took the team to advanced levels of underwater capability. The Marine Conservation Institute came on as a scientific partner and a connector across the ocean and climate sector. And the Explorers Club recognized the expedition as a genuine contribution to the advancement of human knowledge about the edges of our world.

Across all of it, the same pattern held, and the data made it undeniable. Nearly every organization the team documented named funding and resourcing as its central constraint. The solutions to our most critical challenges already exist, and they already work. They simply cannot get the funding, resources, and access they need to scale. The bottleneck is discoverability.

That finding is why the Edges of Earth team built Flywheel Motion, a discoverability platform that connects the people solving our most critical challenges with the attention, capital, and partners they need to drive change. It has already brought 200 attention properties onto the platform, with a confidential waitlist of high-profile members that are committed to being the catalysts for change when it comes to some of the most difficult environmental challenges of our time. It is a for-profit company built to do good, and early proof that the two can be the same thing.

Cross knows the edges firsthand, because reaching them was the only way to do the work. To document these teams where they actually operate, the expedition had to go deeper, farther, and longer than most people ever will, both underwater and on land. That meant Cross training as a technical or extended range diver to work in cave and sidemount conditions, with closed-circuit rebreather next. These are some of the most demanding and least-traveled disciplines in the sport, and ones where women remain vanishingly rare. The same instinct now drives Flywheel Motion. Go to the edges most people never reach, and bring back what is there.

"Our goal of this expedition was to find what was working in oceans, initially, and then ultimately for our world's most meaty environmental challenges," said Cross, Co-Founder of both Edges of Earth and Flywheel Motion. "The tech company came later, once the pattern was impossible to ignore. The best ideas on earth are dying because nobody can find them. And not to mention, people are exhausted by the never ending bad news. But there's a lot of good happening. We just need to be able to see it when we search for it. Flywheel exists to fix this."

"So few for-profit companies are pointed at this," said Thomas Prommer, Co-Founder of Flywheel Motion and former President of Technology Strategy at Huge Inc, where he met Cross. "We have spent our careers making things discoverable for the world's biggest brands. Flywheel Motion turns that same engine on the organizations that actually need it, the ones doing the real work. It's time to build attention properties that shift how the internet serves content."

Flywheel Motion is now in full effect. The platform is taking on new members and helping them solve the discoverability problem the expedition uncovered, connecting the people doing the real work with the attention, capital, and partners they need to scale it. Two hundred attention properties are already on board, with a growing waitlist behind them. Flywheel is selective by design, only working with those who are fully committed to delivering meaningful change that lives on. The expedition proved these solutions are out there. Flywheel Motion makes sure they get found.

About Edges of Earth

Edges of Earth [https://edgesofearth.com/?utm_source=abnewswire&utm_medium=press_release&utm_campaign=fwm_launch] is a global field-research expedition, led by Andi Cross and Adam Moore, documenting the people and organizations driving real environmental and social change. Over three years, across 50 countries, 250 locations, and 800-plus hours underwater, it conducted nearly 1,500 interviews, produced 450 field case studies, and earned 275 media placements across 54 outlets, including recognition as a Fast Company 2026 World Changing Idea.

About Flywheel Motion

Flywheel Motion [https://flywheelmotion.com/?utm_source=abnewswire&utm_medium=press_release&utm_campaign=fwm_launch] is an intelligent growth engine that builds discoverability for the world's most impactful changemakers, creating the personal brands and digital attention properties of mission-led organizations whose businesses are built on doing well and doing good. It creates the personal brands and digital attention properties of mission-led changemakers, the people already doing the work the world urgently needs who now need the world to see it. Founded by Andi Cross and Thomas Prommer.

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