Bathinda-Based Boutique Pehrawa Launches Direct-Ship Punjabi Ethnic Wear for North American Sikh Families

Pehrawa Boutique, a three-generation family-run Punjabi ethnic wear workshop based in Bathinda, Punjab, has launched direct-to-customer international shipping for the global Sikh diaspora. The boutique specialises in hand-stitched Kudta Chadra featuring its signature Morni Chandra peacock embroidery on premium Giza Cotton, with custom sizing for ages newborn through adult.

The launch means the family-run workshop now ships hand-stitched Kudta Chadra and Complete Pehrawa bundles to Canada, the United States, and worldwide, bypassing the generic "Indian clothing" retail tier most diaspora families have settled for.

For Sikh families living in Canada, the United States, the United Kingdom, and Australia, the launch fills a gap that has frustrated diaspora parents for years: the difficulty of sourcing authentic, hand-crafted Punjabi traditional wear without flying back to India. Most ethnic clothing in Western retail is mass-produced, machine-embroidered, and stocked in standard sizes that don't match a child's actual measurements.

"Every outfit we send out has been hand-stitched by my mother and our team of women artisans in Bathinda," said Sukhpreet Singh, founder of Pehrawa Boutique. "When a family in Brampton or Vancouver orders a Kudta Chadra for their son's first Vaisakhi, they're connecting their child to generations of Punjabi craft. We never let any piece leave the workshop without my mother personally inspecting it."

By selling direct from the workshop in Bathinda rather than through generic retail intermediaries, Pehrawa Boutique aims to preserve the craft of hand-stitched Punjabi ethnic wear and make it accessible to Sikh families wherever they live. Orders can be placed online with custom measurements, and the boutique ships internationally to customers around the world.

Families interested in the Kudta Chadra range, Complete Pehrawa bundles, or custom sizing can learn more and place orders at https://pehrawaboutique.shop.

Pehrawa Boutique
Contact person: Sukhpreet Singh
1/4 Bibi Wala Road, Street 1, Baba Farid Nagar
Bathinda, Punjab 151001
India
Phone: +1 647 613 4958
Email: info@pehrawaboutique.shop
Website: https://pehrawaboutique.shop

Pehrawa Boutique is a three-generation, family-run Punjabi ethnic wear workshop based in Bathinda, Punjab, India. The boutique designs and hand-stitches traditional Punjabi garments, including its signature Kudta Chadra with Morni Chandra peacock embroidery on premium Giza Cotton. Each piece is made to custom measurements for ages newborn through adult, and is personally inspected before it leaves the workshop. Pehrawa Boutique ships directly to customers across Canada, the United States, the United Kingdom, Australia, and worldwide, offering the global Sikh diaspora authentic, hand-crafted traditional wear sourced straight from Punjab.

This release was published on openPR.