2017 SPRING-SUMMER GLOBAL CAMPAIGN LAUNCH An Icon Reborn with New Technology

ASICS Tiger this month unveils an epoch-making event, the Rebirth of an Icon, together with its new Spring-Summer 2017 global campaign. The iconic GEL-KAYANO TRAINER shoe, a mainstay of the GEL series featuring shock-absorbing GEL cushioning, will be re-introduced with a knit fabric as the GEL-KAYANO TRAINER KNIT. The icon, reborn using new technology, marks a new stage for ASICS Tiger.

The GEL-KAYANO TRAINER debuted in 1993 as ASICS Tiger’s flagship performance and running shoe. A distinctive tongue-and-upper monosock structure and the ASICS stripe on the side were the hallmarks of the model. The GEL-KAYANO TRAINER shoe was hugely popular among sneaker fans all over for its high-tech performance-improving design of the 1980s and 90s coupled with a unique beetle motif design. Today, more than 20 years since its debut, the GEL-KAYANO TRAINER has been re-born with the latest technology in a new context.

The GEL-KAYANO TRAINER’S upper design knit fabric makes reappearance, while the original distinctive rubber ASICS stripe accentuates the minimalist look of the GEL-KAYANO TRAINER KNIT’s monotone upper. The knit of each individual part varies, and the soft texture lends itself not only to the design but also strengthens the hold for a more comfortable fit. A smooth silhouette combining both function and design evokes a mode sense.
The legend is back. Harkening a rebirth, an icon returns to life. AN ICON IS REBORN in 2017.
■ Product details

「GEL-KAYANO TRAINER KNIT」

The GEL-KAYANO TRAINER KNIT was inspired by ASICS Tiger’s iconic shoe, the GEL-KAYANO TRAINER. The GEL-KAYANO TRAINER KNIT features a minimalist style that harmonizes a knit upper with the ASICS stripe handed down from the original model. The technology, developed at ASICS’s Institute of Sports Science, offers the sporty fit and hold required of a sneaker in the soft texture of a knit. GEL-KAYANO TRAINER KNIT comes in 10 minimalist chic color combinations, including sophisticated monotones White/White and Black/Black as well as earth-tone variations like Birch and Agave Green and spring colors Birch and Bay. Two models with boldly-accented color combinations are also available.

「GEL-KAYANO TRAINER KNIT MT」

ASICS has reintroduced the GEL KAYANO TRAINER as a middle-cut shoe with a knit pattern design. The GEL-KAYANO TRAINER KNIT MT features a simple yet eye-catching knit upper and comfortable fit. The gentle knit cradles up to the ankle and offers a soft fit, creating a sense of oneness between shoe and foot, while the ankle-slimming silhouette has been freshly updated to coordinate with everyday street wear. The GEL-KAYANO TRAINER KNIT MT is available in two colors, White and Black.

Model number: H7P4N
Color number: 0101
Color name: White
Price: Rs. 9,999

ASICS Tiger introduces the GEL-LYTE KOMACHI, its first model designed expressly for women.

ASICS designed the GEL-LYTE KOMACHI based on the concept of Soft/Light/Easy, with the intention of making a women’s shoe suitable for everyday wear.
The GEL-LYTE KOMACHI is evocative of the GEL-LYTE series, ASICS Tiger’s classic line-up, but has been updated to fit in with today’s everyday street activity.
ASICS Tiger has focused on the design details. The upper is made of jacquard mesh for a casual feel, and the supple structure of the toe and heel portions allow for a smooth fit.
The sole’s raised heel is designed for a back-to-front movement flow, and this also makes for a cleaner, more line AR appearance.

With its sharp form and solid monotone, the GEL-LYTE KOMACHI can be easily coordinated with a variety of looks.

■Product outline
Item：H750N





Color／Color Name：
0101（White×White）
9090（Black×Black）
7272（Peach Beige×Peach Beige）

Size：5H-12

Materials: Upper – Synthetic fiber x Synthetic leather; Outer sole – Rubber

Price: Rs.5,999

2017 Spring-Summer Campaign visual THE REBIRTH OF AN ICON

The ASICS Tiger 2017 Spring-Summer Global Campaign video will be available through social media platforms. A crack appears in a white shell and GEL-KAYANO TRAINER emerges. The simple yet refined knit construction of the upper appears. Then the ASICS stripe and midsole ASICS logo. The all-white minimalist style. An extra-dimensional cool visual unveils the classic motif, the icon reborn with improved technology.

Official Home Page
www.asicstiger.com

For more information:
Srishti: 9584300789 / Srishti.juneja@scrollmantra.com
Tanya Arora: 9582011534 / Tanya.arora@scrollmantra.com

Between 1986 and 1991, Japan flourished becoming the 2nd most powerful economy in the world. In 1986, ASICS introduced alpha gel in its high performance sports models. This technological advancement became an instant classic. It was the perfect embodiment of the saying "it’s big in Japan".

The legend lives on today as 'ASICS Tiger' - a lifestyle brand in the fusion of Japanese heritage and modern flair. With designs ranging from updated classic silhouettes to new styles and collaborations with like-minded artists and cultural connoisseurs, the spirit of Japan continues to resonate in each new collection.

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This release was published on openPR.