Suzanne Carlson Launches Oregon Waterway Preparedness Pledge

Oregon maritime ferry operator Suzanne Carlson of Coos Bay is encouraging individuals to commit to greater water safety, environmental awareness, and personal preparedness through a new public pledge inspired by lessons learned on the Pacific Northwest's waterways.
Suzanne Carlson, an Oregon-based maritime ferry operator, today announced the launch of the Oregon Waterway Preparedness Pledge, a personal initiative designed to encourage individuals to take greater responsibility for water safety, environmental stewardship, and community awareness.

Drawing on years of experience navigating Oregon's coastal waterways, Carlson says the pledge was inspired by lessons that extend beyond maritime operations and apply to everyday life.

"Working on the water teaches humility," Carlson said. "You learn very quickly that nature is always in charge. Your job is to stay prepared and stay focused."

The pledge comes at a time when awareness of water safety and environmental responsibility is increasingly important.

According to the U.S. Coast Guard:

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More than 3,800 recreational boating incidents were reported nationwide in the most recent annual reporting period.

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Approximately 75% of boating fatalities involved drowning.

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Around 85% of drowning victims in recreational boating incidents were not wearing life jackets.

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Operator inattention and improper lookout remain among the leading contributing factors in boating accidents.

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Cold-water immersion continues to be a significant risk factor in Pacific Northwest waterways, where water temperatures can remain dangerously low throughout much of the year.

"People sometimes underestimate how quickly conditions can change on the water," Carlson said. "Fog can move in fast. Currents shift. Visibility disappears. Preparation and awareness matter every single day."

The Oregon Waterway Preparedness Pledge

Carlson is personally committing to the following seven actions:

1. Practice Daily Preparedness

I will check weather, water, and environmental conditions before every trip on the water.

2. Lead Through Consistency

I will maintain strong safety habits even when conditions appear routine.

3. Stay Educated

I will continue learning about maritime safety, environmental stewardship, and emergency preparedness.

4. Respect Natural Conditions

I will never underestimate the power of weather, tides, currents, or changing visibility.

5. Promote Clear Communication

I will encourage open communication and situational awareness in every environment.

6. Protect Local Waterways

I will minimize environmental impact and support efforts that preserve Oregon's coastal ecosystems.

7. Mentor Through Example

I will share knowledge and encourage others to develop safe and responsible habits.

"A lot of safety comes down to habits," Carlson said. "Good communication, preparation, and accountability make a huge difference."

Do It Yourself Toolkit: 10 Actions Anyone Can Take

Carlson emphasizes that people do not need special equipment or paid services to make a difference.

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Check local weather forecasts before outdoor activities.

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Learn basic water safety principles.

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Wear a life jacket when boating.

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Tell someone your travel plans before heading onto the water.

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Learn basic CPR and first-aid resources available online.

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Pick up litter during walks near waterways.

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Respect posted environmental and safety warnings.

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Learn about local tides and water conditions.

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Share water safety information with friends and family.

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Spend time observing and appreciating local waterways to better understand their importance.

"You don't wait for a problem to happen," Carlson said. "You think ahead and prepare for different scenarios before they occur."

30-Day Progress Tracker

Participants are encouraged to track simple actions throughout the month:

Day 1-5: Check weather conditions daily

Day 6-10: Learn one new water safety fact each day

Day 11-15: Pick up litter during one outdoor activity

Day 16-20: Review emergency preparedness basics

Day 21-25: Share safety information with a friend or family member

Day 26-30: Reflect on habits that improved awareness and preparedness

"The waterways connect communities, wildlife, and businesses," Carlson said. "Protecting them is something we all benefit from."

Call to Action

Suzanne Carlson invites individuals, families, boaters, outdoor enthusiasts, and community members to take the Oregon Waterway Preparedness Pledge, complete the 30-day tracker, and share the toolkit with others. Small actions taken consistently can help build safer communities and stronger stewardship of Oregon's waterways.

To read the full interview, visit the website here [https://bmmagazine.co.uk/business/suzanne-carlson-and-the-power-of-preparation/].

About Suzanne Carlson

Suzanne Carlson is an Oregon-based maritime ferry operator with extensive experience navigating coastal and river waterways throughout the Pacific Northwest. Raised in Coos Bay, Oregon, she holds a U.S. Coast Guard Merchant Mariner Credential and specialized certifications in navigation, emergency operations, and passenger safety. Carlson is known for her commitment to maritime safety, environmental awareness, leadership, and responsible stewardship of Oregon's waterways.

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