Press release
Dragon Blood (R) Expands International Brand Presence After EU Trade Mark Registration
Dragon Blood (R) is expanding its European brand communication. ( (C) Dragon Blood (R) / Boris Banaszak)
Dragon Blood (R) has been associated with an independent brand identity since 2012. Under the Dragon Blood (R) brand, distinctive aroma profiles with strong recognition value are developed, documented and maintained. One of the historically documented profiles is a berry-based profile shaped by red berries, forest fruits and a subtly balanced fresh note. This profile remains an important part of the brand's history, while the brand itself is now being developed further as a broader European brand platform.
The registration of Dragon Blood (R) as a European Union trade mark marks an important milestone in this development. In addition to the existing German trade mark registration, the EU trade mark strengthens the formal brand framework across the European Union and supports a clearer international positioning for partners, platforms, media contacts, creators, retailers and authorised brand-related projects.
The registered European Union trade mark is listed under EUTM number 019287239 and covers Nice classes 1, 30 and 34. These classes reflect a wider product and application environment, including aroma-related substances, food-related applications, confectionery and other authorised product contexts covered by the registered trade mark. The exact classification, labelling and permitted use always depend on the respective product, market, authorised source and applicable regulatory framework.
This broader class structure is an important part of the Dragon Blood (R) brand strategy. The brand is not limited to a single communication channel or one narrow product presentation. Instead, Dragon Blood (R) is positioned as a protected brand identity that can be communicated across different authorised contexts, provided that the product form, source, labelling and legal environment are clearly defined.
With the expansion of its English-language communication, Dragon Blood (R) is strengthening its official digital ecosystem. The international website serves as a central reference point for brand history, trade mark information, register data, authenticity checks, official sources, media information and contact options. It is designed for consumers, retailers, platforms, media contacts, partners and creators who need reliable information about the official Dragon Blood (R) brand environment.
Official English brand website:
https://dragonblood-original.de/en/
A central element of the current development is the stronger connection between brand documentation and modern visual communication. Dragon Blood (R) is building a more recognisable digital presence through official content formats, short-form videos, brand reveals, visual concepts and selected storytelling formats. The goal is to make the brand more visible internationally while keeping official information, visual identity and source attribution consistent.
The official YouTube channel "Dragon Blood Official" is intended for Shorts, brand reveals and longer content around Dragon Blood (R), brand history, visual concepts and official updates. It gives the brand a dedicated video channel outside the limitations of short social posts and allows more structured communication for international audiences.
YouTube - Dragon Blood Official:
https://www.youtube.com/@DragonBloodOfficial
In addition to YouTube, Dragon Blood (R) is also present on TikTok and Instagram under the handle @dragonblood.official. TikTok focuses on fast, visual brand communication, short clips, red visual looks, creative brand moments and recognisable content around Dragon Blood (R). Instagram complements this approach with brand images, Reels, visual looks and current updates.
Alongside the social media channels, Dragon Blood (R) maintains a dedicated video archive on its official website. The archive collects selected official Dragon Blood (R) clips directly within the brand environment, including brand videos, aroma-related insights and selected content from different authorised application contexts. This gives the brand an additional reference point for content that may not always be fully represented on social platforms.
Dragon Blood (R) video archive:
https://dragonblood-original.de/en/videos.html
This combination of official website, video archive and social media channels creates a more structured communication environment. It allows Dragon Blood (R) to connect register information, brand history, visual identity, media resources and current content in one coherent framework. At the same time, it provides platforms, creators, media contacts and partners with clearer reference points for correct attribution.
The expansion also reflects the growing importance of visual storytelling in modern brand development. Short-form video, social content and platform-specific communication have become important tools for making brands recognisable. For Dragon Blood (R), the focus is not only on reach, but on consistency: the same brand identity should remain clearly recognisable across website, register references, media material, video content and future communication formats.
"Dragon Blood (R) has existed for more than a decade as a recognisable brand with documented development. The EU trade mark registration and the expansion of our international communication are important steps toward presenting the brand more clearly beyond Germany," says Boris Banaszak, owner of Dragon Blood (R). "With the official website, video archive and social media channels, we are creating a stronger digital structure for recognition, transparency and future brand growth."
The official Dragon Blood (R) website is not designed as a simple sales page. It serves as a central brand reference for history, trade mark information, authenticity checks, official sources, media resources and international communication. Sales and distribution take place through separately operated authorised sources and brand-related projects, each subject to its own product labelling, legal framework and regulatory requirements.
With its EU trade mark registration, English-language reference pages, official video archive and growing social media presence, Dragon Blood (R) is positioning itself as a documented European brand with a clear identity, wider application environment and stronger international visibility.
Dragon Blood
An der Lehmkuhl 7
47495 Rheinberg
Germany
Mr. Boris Banaszak
Press Contact / Brand Owner
+49 2843 9595-305
presse@dragonblood-original.de
https://dragonblood-original.de/en/
Dragon Blood (R) is a protected brand with documented development since 2012. Under the Dragon Blood (R) brand, independent aroma profiles with clear brand identity are developed and maintained. One historically documented profile is a distinctive berry-based profile shaped by red berries, forest fruits and a subtly balanced fresh note.
Dragon Blood (R) is registered as a German word mark and as a European Union trade mark. The official website serves as a central reference point for brand history, trade mark information, authenticity checks, official sources, media resources, video content and international brand communication.
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