Press release
Kevin Dias Releases The Problem-First Method, A Practical Guide for Product Builders
Oyama, Tochigi, Japan - Kevin Dias, founder of Ambiki, has released The Problem-First Method: A Framework for Innovative Product Builders, a nonfiction business book for founders, product managers, startup leaders, software builders, and teams involved in deciding what to build.The book focuses on a common but costly trap in product development: teams jumping from customer requests or competitor pressure straight into solutions before fully understanding the real problem. A customer asks for a feature. A competitor ships something. Sales needs an answer. Suddenly, a team is building something that sounds right but may not solve the underlying pain.
Midwest Book Review praised The Problem-First Method as "Timely, exceptional, informative, and groundbreakingly original."
Drawing from real product mistakes, customer conversations, and startup lessons from building Ambiki, Dias introduces practical tools such as the Feature Alignment Document, discovery questions, stakeholder mapping, and a 10-question problem validation checklist. The goal is to help teams slow down just enough to make better decisions without losing momentum.
"Most teams don't build the wrong thing because they are careless," said Dias. "They build the wrong thing because the pressure to move fast is incredibly strong. The book is about learning to pause in that moment and ask: what problem are we actually solving?"
The Problem-First Method blends practical product thinking with real-world stories from healthcare software, startups, and well-known product failures. It is written for readers who want a more disciplined way to evaluate feature requests, avoid feature-parity traps, and build products that solve meaningful problems.
Kevin Dias is the founder of Ambiki, an EMR and practice management platform built for pediatric speech, occupational, and physical therapy practices. He previously served as CTO of Sidekick Therapy Partners, where he helped build a bespoke practice management system that supported the company's growth from about 70 to more than 180 clinicians in three years. His career has spanned investment banking, English teaching in Japan, translation technology, and healthcare software.
The Problem-First Method is available in ebook, audiobook, and print formats.
For more information, visit https://problem-first-method.com
Kevin Dias
Shimada 1480-2
Oyama, Tochigi
323-0004
Japan
Media Contact:
Kevin Dias
kevin@problem-first-method.com
Kevin Dias is the founder of Ambiki, an EMR and practice management platform built for pediatric speech, occupational, and physical therapy practices. He previously served as CTO of Sidekick Therapy Partners, where he helped build a bespoke practice management system that supported the company's growth from about 70 to more than 180 clinicians in three years.
His career has spanned investment banking, English teaching in Japan, translation technology, and healthcare software, but the common thread has always been solving messy, real-world workflow problems.
In 2026, Dias released The Problem-First Method: A Framework for Innovative Product Builders, a nonfiction business book about helping founders, product managers, startup leaders, and software teams avoid building solutions in search of a problem.
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