Global Marketing Cloud Platform Market to grow at a CAGR of 9.03% during 2017-2021 - Assists organizations to generate more revenue and a better ROI

Albany, NY, March 02, 2017: The marketing cloud platform provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The marketing cloud platform connects different marketing channels, such as social media, e-mail, and content marketing, to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develop appropriate marketing patterns, and integrate marketing channels to deliver better customer experience.

The global marketing cloud platform market to grow at a CAGR of 9.03% during the period 2017-2021. The report covers the present scenario and the growth prospects of the global marketing cloud platform market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of marketing cloud platform.

The market is divided into the following segments based on geography:
- Americas
- Europe
- APAC

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Technavio's report, Global Marketing Cloud Platform Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- Adobe Systems
- Oracle
- Salesforce
- IBM

Other prominent vendors
- Act-On Software
- Cision
- eTrigue
- GreenRope
- Hatchbuck
- HubSpot
- Infusionsoft
- LeadSquared
- Salesfusion
- SAP

Market driver
- Rise in use of content marketing
- For a full, detailed list, view our report

Market challenge
- Data privacy and security concerns
- For a full, detailed list, view our report

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Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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