Press release
NEURO IMPACT COACH (R) Coaching Training: Neuroscience and Personality Assessment Converge

Coaching grounded in neuroscience and personality diagnostics (symbolic image, (C) AFAN Solutions GmbH, AI-generated)
Coaches who understand how stress, motivation, and self-regulation function neurobiologically can implement more precise interventions. Nevertheless, the neuroscientific foundation in many training programs falls far short. Traditional coaching training programs often oscillate between therapy-oriented approaches and a collection of tools, without consistently applying the leverage of neuroscience.
The NEURO IMPACT COACH (R) advanced coaching training program closes precisely this gap. It combines the BRAIN FOR BUSINESS (R) training program with the HD-PE personality assessment developed by Prof. Dr. Bruno Haller. Participants gain a neurobiological foundation in stress, motivation, learning, decision-making, and leadership. At the same time, they work with a diagnostic toolkit that makes individual personality patterns structurally visible based on established models such as the Big Five and novel approaches like Growth Mindset (Carol Dweck) and Giver vs. Taker (Adam Grant), to name just three of the seven models used.
The coaching training program, which incorporates neuroscience and personality diagnostics, comprises 31.5 hours, including 15.5 hours of asynchronous e-learning and 16 hours of synchronous online workshops. The program kicks off with a kick-off session led by Uli Funke on September 26, 2026. This is followed by additional online sessions on October 31 and November 28, 2026. Afterward, participants will complete the HD-PE questionnaire, followed by an individual evaluation session with Bruno Haller. A joint final workshop with Bruno Haller will take place on January 9, 2027. The training program concludes with the Advanced NEURO IMPACT COACH (R) certificate.
BRAIN FOR BUSINESS (R) was reviewed by the BDVT Academy in 2025 and awarded the E-Learning Seal. The HD-PE personality assessment used in the training program is based on scientifically established models such as the Big Five. Uli Funke and Bruno Haller are co-authors of the book "Der Leadership Impact Code," which has been available in bookstores everywhere since May.
"Coaching works when it understands how the brain fundamentally functions," explains Uli Funke, founder and director of the Academy for Applied Neuroscience (A|F|A|N). "For many experienced coaches, a coaching training program with this level of neuroscientific depth bridges the gap between intuition and demonstrable impact."
"Personality diagnostics provide experienced coaches with the structure that makes their intuition reliable," adds Prof. Dr. Bruno Haller, owner of Haller Diagnostics AG, who has been active in teaching and research on leadership and personality diagnostics since 1993. "In combination with applied neuroscience, a new clarity emerges in the support of executives."
Registration for the Advanced Edition of the coaching training program in neuroscience and personality diagnostics is now open. This edition is eligible for 90% reimbursement through the KOMPASS funding program for self-employed individuals in Germany. For more information, dates, and background on the coaching training program, visit neuro-impact.eu.
AFAN Solutions GmbH
Johanne-Stelzer-Str. 2
32602 Vlotho
Germany
https://afan.academy
Uli Funke
+49 171 5309404
presse@afan.academy
Since 2021, the Academy for Applied Neuroscience A|F|A|N (AFAN Solutions GmbH) has been providing neuroscience-based knowledge for professionals in leadership, training, coaching, and organizational development. Founder Uli Funke has developed BRAIN FOR BUSINESS (R), a practical training program that applies neurobiological insights directly to everyday professional life. Together with Prof. Dr. Bruno Haller, A|F|A|N also offers the NEURO IMPACT COACH (R) training program. Further information: afan.academy
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