Press release
Prove It in Paint Before You Pour It in Concrete: Chris Hibler on Why Quick-Build Testing Should Be Standard Practice in Mid-Sized Cities
FRESNO, Calif.In an era when a single street redesign can commit a city to a decision it cannot easily undo, a low-cost alternative is winning attention from the people who actually have to deliver. Test the idea first. Across mid-sized cities working with tight capital budgets, the case for trying a design in the real world before committing to permanent construction has moved from novelty to good sense. Chris Hibler has made that case a centerpiece of his practice.
Hibler is an urban planning and sustainable development professional based in Fresno, California, whose work spans downtown street improvements, park and trail networks, and small business corridors. He champions a principle he states in six words. "Prove it in paint before you pour it in concrete," Hibler says. The phrase captures a method known as quick-build, and Hibler treats it as a discipline rather than a trend.
Understanding Quick-Build
A quick-build project uses paint, flexible posts, planters, and temporary materials to test a design in the real world before anyone commits to curbs and concrete. In plain terms, it is a full-scale rehearsal of a street or a public space, installed in weeks and adjustable on the fly.
Hibler is careful to define what it is not. "A pilot is not a shortcut around good engineering," he says. "It is how you make good engineering decisions with better information." The point is not to skip rigor. The point is to gather facts that drawings cannot supply.
Moving Away from Commit-First Planning
The conventional path commits a city to a permanent build based on analysis and consultation alone, then discovers in use whether the design works. Hibler sees that order as backward for the kinds of cities he serves.
"You learn more from two weeks of a real street than from two years of arguing over a drawing," Hibler says. A quick-build demonstration answers questions that abstractions cannot. Do drivers actually slow where the design expected. Do people walk the new path or cut across it. Does the bus still turn cleanly. Those answers arrive quickly, and at a fraction of the cost.
Where Hibler's Approach Came From
Hibler's conviction on this point grew out of years of watching the difference between projects that learned and projects that guessed. The lesson, repeated across many efforts, was that the cheapest information is the kind you gather before you spend a construction budget.
That experience shaped a habit he now brings to every effort. Before recommending a permanent investment, Hibler looks for a way to test the core idea at low cost. He sets a measurable outcome before installation, such as a target vehicle speed or a count of people using a crossing, and then he measures it honestly once the novelty has worn off.
Quick-Build as Daily Practice
In practice, a Hibler pilot is an honest test rather than a piece of marketing. He gives a design enough time for people to adjust, because the first week of any change feels strange and the useful signal shows up later.
He also values the way a pilot turns abstract debate into concrete feedback. "People can stand on the corner and tell you what works," Hibler says. "That beats any rendering." A temporary installation becomes a natural gathering point for resident input, grounded in a real space rather than an image on a screen.
Just as important is what a pilot makes acceptable. "When a test does not work, that is not a failure," Hibler says. "That is the cheapest lesson the city will ever buy." By making it safe to learn that an idea needs adjustment, quick-build removes the pressure to defend a permanent mistake.
The Discipline Behind the Method
For Hibler, quick-build is not improvisation. It runs on the same staged path and documentation that govern the rest of his work. Each pilot has a defined question, a measurable outcome, a set time frame, and a written record of what was learned.
That discipline is what lets a pilot earn its next step. A demonstration that performs well moves toward a permanent build, with the lessons folded into the final drawings. A demonstration that does not perform gives the city a graceful way to adjust or step back. "Permanent is expensive and hard to undo," Hibler says. "Temporary is honest."
Patience as a Personal Trait
The temperament behind the method shows up away from work as well. Hibler is a long-distance cyclist who describes the sport as an exercise in pacing, learning to hold something steady over a long distance rather than sprinting and fading. He sees the same patience in good planning. The willingness to test, observe, and adjust, rather than rush to a permanent answer, is a personal habit as much as a professional one.
The Future of Buildable Planning
Hibler believes mid-sized cities are well suited to lead on quick-build precisely because their budgets demand it. Learning before spending is not a luxury for a city watching every capital dollar. It is the responsible path.
His ambition is to see testing treated as ordinary rather than experimental, a routine step between idea and permanent build. The demonstrations themselves are never the goal. "The goal was never the demonstration," Hibler says. "The goal is the lasting place the demonstration earns."
Chris Hibler
Fresno, California
www.chrishiblerfresno.com
Chris Hibler Fresno brings a practical approach to urban planning and sustainable development. His work focuses on turning ideas into built projects-safer streets, public spaces, and neighborhood improvements that last. Grounded in Fresno and the Central Valley, his perspective emphasizes clear steps, community engagement, and measurable results.
He views planning as more than drawings or reports-it is about creating places people trust and use every day. By combining resident feedback with funding strategies and careful implementation, Chris ensures projects are not only built but remain sustainable and welcoming long after completion.
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