SMASHMALLOW INTRODUCES SNACKABLE MARSHMALLOWS TO NATURAL PRODUCTS EXPO WEST AND WELCOMES STEPHANIE MCGREGOR AS VICE PRESIDENT OF MARKETING

ANAHEIM, CA (March 1, 2017) - SmashMallow, a premium snackable marshmallow brand founded by Jon Sebastiani, will delight attendees at Natural Products Expo West through their debut at the West Coast show. This trade show appearance also marks SmashMallow’s first brand-specific hire, with the addition of Stephanie McGregor as Vice President of Marketing. SmashMallow invites attendees to satisfy their sweet tooth and sample the brand’s seven flavor “smash-ups” at Booth #H515 at the Anaheim Hilton trade show location.

McGregor joins SmashMallow with vast experience in the start-up space. Most recently she held the Director of Marketing position at barkTHINS snacking chocolate where she led brand strategy, field marketing architecture and execution, public relations and digital strategy, and optimization and development of the brand’s first integrated marketing campaign; helping to ultimately position the brand for acquisition by the Hershey Company in April 2016. Prior to joining barkTHINS, McGregor spent 10 years working to bring brands such as Red Bull, Clif bar, and vitaminwater to life, while earning her degree in Speech Rhetoric and Marketing from Metropolitan State College in Denver. She went on to hold sales and marketing roles, such as Director of Field Marketing at popchips, Director of Shopper Marketing at KRAVE Jerky and Director of PNW Sales at barkTHINS.

“Stephanie brings an incredible wealth of knowledge after having helped to build some of the most exciting brands of the last decade,” said Founder of Sonoma Brands, Jon Sebastiani. “She has a deeply rooted understanding of this category and we know that her expertise will continue to help elevate the brand above and beyond what people expect from a traditional marshmallow. America is discovering that SmashMallow provides a less guilty sweet snack that has clean ingredients and offers a far superior health proposition than other treats that are made with corn syrup and are high in calories. We are excited to have attendees experience SmashMallow first-hand for a sweet pick-me-up at the show.”

SmashMallow offers a delectable snack with unique flavor offerings including: Mint Chocolate Chip, Cinnamon Churro, Strawberries & Cream, Meyer Lemon Chia Seed, Root Beer Float, Toasted Coconut Pineapple, and Espresso Bean. They are gluten-free, low in calories and made with organic and natural ingredients.

Natural Products Expo West will take place March 9-11, 2017 at the Anaheim Convention Center and Anaheim Hilton, which is located at 777 Convention Way, Anaheim, CA 92802. Attendees are invited to sample SmashMallow‘s product line at Booth #H515. For more details on the trade show, please visit www.expowest.com. For more information about Sonoma Brands, please visit www.sonomabrands.com. For more information about SmashMallow, please visit www.smashmallow.com.

It’s a flavor smash up! Seeking to revitalize the sleepy sweets category, SmashMallow offers premium ‘snackable’ marshmallows that offer a blast of wow, a sprinkling of fun, and a carnival of yum on-the-go. SmashMallow is always gluten-free with nothing artificial. This is no ordinary marshmallow. This delightfully delicious brand ranges from 70-90 calories per serving, is made with 100% organic sugar and delivers a clean-label indulgence. Satisfying any sweet tooth, SmashMallow is whipped to perfection for a snacking adventure for your taste buds. For more information on SmashMallow, please visit www.smashmallow.com.

SmashMallow
153 W Napa Street,
Sonoma, CA 95476

Rebecca Campbell
rcampbell@startrco.com

This release was published on openPR.