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LG x SOUNDRAW: Bringing AI-Generated "Space Music" to Millions via webOS

05-28-2026 03:23 PM CET | Arts & Culture

Press release from: SOUNDRAW

LG Smart TV with SOUNDRAW

LG Smart TV with SOUNDRAW

Tokyo, Japan 2026 April 1
For immediate release
SOUNDRAW, a pioneer in ethical AI music generation, has partnered with LG Electronics to power personalized music experiences across LG's global webOS platform.
This collaboration introduces a new era of AI-generated "music for spaces", adaptive soundscapes designed not just for listening, but for enhancing environments. From living rooms to hospitality venues, SOUNDRAW's technology enables dynamic background music that responds to context, mood, and use case.
As businesses increasingly recognize the impact of sound on customer behavior and brand perception, the partnership positions LG's webOS platform as a gateway to scalable, intelligent sound environments.
From Background Music to Sound as Infrastructure
Music in physical and digital spaces has evolved into a critical layer of experience design. Concepts like Soundscape and Spatial Music are gaining traction across industries such as retail, hospitality, and wellness.
SOUNDRAW's AI enables businesses to move beyond static playlists toward fully generative sound environments, tailored in real time.
Ethical AI at Enterprise Scale
Founded in Japan in 2020, SOUNDRAW has built its platform on responsible AI principles:
No scraping of copyrighted catalogs
No imitation of existing artists
Fully original compositions for commercial use
"Our vision is to create music that enhances spaces while respecting the creators behind it," said Daigo Kusunoki, founder and CEO of SOUNDRAW.
A New Category: AI Music for Spaces
The integration with LG marks a major step in SOUNDRAW's B2B expansion, bringing AI-generated soundscapes into millions of homes, opening new possibilities for:
Restaurants and cafés
Retail environments
Hotels and wellness spaces
Smart homes and connected devices
By combining LG's global hardware ecosystem with SOUNDRAW's generative music engine, the partnership lays the foundation for music as an adaptive layer of space design.

Yoyogi 5-63-4, 3F, Shibuya, Tokyo 151-0053, Japan

Founded in Japan in 2020, SOUNDRAW is an ethical AI music company redefining how music is created and licensed at global scale. For over six years, in-house artists and music team have carefully crafted and refined the proprietary training data behind technology. SOUNDRAW ensures that every track generated is rooted in original composition, musical expertise, and responsible AI development.
Today, SOUNDRAW powers creativity for hundreds of thousands of users worldwide, from independent artists and creators to global brands and enterprise platforms. SOUNDRAW's solutions are available for both individual creators and businesses, offering clear licensing, scalable production, and infrastructure-ready delivery for commercial use.
SOUNDRAW continues to build the future of music, responsibly, transparently, and at enterprise scale.

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