Amasty Announces Strategic Shift to Hyva-First Approach Across Its Entire Magento Extension Portfolio

Amasty announces strategic shift to Hyva-first approach across its entire Magento extension portfolio, prioritizing full compatibility with the Hyva ecosystem for faster, efficient Magento storefronts.
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Amasty, a leading provider of Magento extensions and e-ommerce solutions, has officially announced its transition to a Hyva-first development approach during the Hyva Developers Paradise conference on April 17, 2026, in Malaga, Spain. This transition marks a significant step toward delivering faster, more efficient, and modernized online store experiences.

Starting from today, Amasty is a Hyva-first company. Starting from today, all of our Magento 2 modules are designed with Hyva in mind, prioritizing seamless compatibility not only with Hyva Theme and Hyva Checkout but also with Hyva CSP, Hyva Checkout CSP, Hyva Commerce, and any new Hyva feature that appears in the future. By the end of 2026, we aim to fully realize our Hyva-first approach across the entire module portfolio, ensuring all modules continue to follow Hyva's principles of speed, simplicity, and modern frontend architecture.

Sergej Derzap, CEO of Amasty

This strategic initiative reinforces Amasty's commitment to aligning its product ecosystem with the Hyva frontend ecosystem that is actively redefining Magento with its performance-driven architecture and streamlined development approach.

Details & Background

The Hyva First approach represents a fundamental shift in how Amasty develops and maintains its Magento 2 modules. By prioritizing compatibility with Hyva's core technologies, Amasty aims to ensure that merchants benefit from enhanced speed, improved usability, and superior customer experiences.

Hyva itself has emerged as a modern frontend solution designed to reduce complexity and significantly improve performance in Magento stores, focusing on speed, flexibility, and developer efficiency.

In other words, going Hyva-first is a strategic move that reflects the increasing adoption of Hyva as a modern alternative to traditional Magento frontend frameworks. With Hyva and Amasty modules now fully aligned, businesses can offer faster, more efficient, and seamless user experiences for their customers, growing conversions and profits.

By adopting a Hyva-first approach, Amasty ensures that all new Magento 2 extensions are built with Hyva compatibility as a core requirement. Existing modules are also being progressively updated to align with Hyva standards, reducing the need for custom compatibility solutions.

What Hyva First Means for Merchants and Developers

Going Hyva First is much more than a strategic shift on a company level. It is a decision that wipes out most of the compatibility challenges and extensive manual customizations, allowing brands to enhance their stores with Amasty Magento products seamlessly and effortlessly.

Reducing Technical Debt in Magento Frontends

One of the primary drivers behind Hyva First adoption is the reduction of frontend complexity compared to traditional Magento Luma-based implementations.

By embracing a Hyva-first model, Amasty is helping:

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Developers to streamline implementation and reduce maintenance effort.

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Agencies to accelerate project delivery timelines.

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Merchants to achieve faster load times and improved UX without heavy customization.

Enhancing the Merchant Experience

Amasty's Hyva-first strategy is designed to deliver tangible benefits for e-commerce businesses:

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Faster storefront performance through lightweight frontend architecture.

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Seamless module integration with Hyva Theme and Checkout.

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Optimized checkout experiences for higher conversion rates.

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Simplified development workflows for faster deployment.

Full Amasty Portfolio Transition by 2026

As part of the Hyva First rollout, Amasty confirmed that:

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All the new Magento 2 modules are now being developed with Hyva compatibility as a priority.

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All of the existing Amasty Magento 2 extensions are already 100% compatible with Hyva Theme and Hyva Checkout.

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Full implementation of the Hyva First strategy across the entire product portfolio is targeted by the end of 2026.

Expanding Into the Hyva Commerce Ecosystem

In addition to the Hyva Theme and Hyva Checkout compatibility, Amasty is also extending its solutions into the broader Hyva Commerce ecosystem, which integrates Hyva CMS, Admin Image Editor, Admin Theme, and other features into a unified platform.

This expansion positions Amasty as a key contributor to the evolution of the Magento ecosystem, enabling merchants to leverage a fully integrated, high-performance commerce environment.

About Amasty

Amasty is a #1 Magento solution developer and e-commerce service provider with 17+ years in the market. As an Adobe Solution & Technology Partner, Google Channel Partner, and active Mage-OS contributor, Amasty serves B2B retailers and e-commerce agencies of all sizes. Amasty's portfolio includes 300+ Magento 2 extensions, as well as a full range of Magento, Shopify, Hyva, and other e-commerce development services.

As an official Hyva Technology Partner since 2022, Amasty embraces a Hyva-first approach, ensuring their entire portfolio of Magento 2 is seamlessly compatible with Hyva ecosystem.

For more information, visit https://amasty.com/.
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