Press release
Redefine ROI Issues Advisory as Google's May 2026 Core Update & I/O AI Overhaul Land Simultaneously
Why This Matters Now
The two events occurred within 48 hours of each other, compressing a structural change in how Google surfaces content and causing active ranking volatility across Indian and global search results. AI Overviews now trigger on approximately 48% of all tracked search queries, a 58% year-over-year increase - and brands cited inside them earn approximately 120% more organic clicks per impression than uncited brands on the same queries, according to data from Seer Interactive and BrightEdge.
The problem for Indian businesses extends beyond the shift in click rates. Only 14% of URLs cited in Google AI Mode overlap with those cited in AI Overviews, indicating that the two AI surfaces require separate optimization strategies. Most Indian SME websites, built and maintained for the pre-2025 search model, are not currently optimized for either.
Statement
Kaushik said the timing of the Core Update, launched two days after I/O, is not coincidental, and that Indian businesses reviewing their search performance data this week may be misreading ranking volatility as a temporary fluctuation rather than a structural shift.
"Google I/O 2026 confirmed what we have told every Indian client since 2023: there is no separate strategy for AI search. The brands that were optimized for topical authority and E-E-A-T are already positioned. Those that did not face a structural visibility deficit that compounds every month."
- Mrinal Kaushik, Founder, Redefine ROI
Supporting Data
New data released by BrightEdge on May 20, 2026 - one day before the Core Update began rolling out - shows Gemini's AI referral share nearly tripled from 4.3% to 11.6% in Q1 2026, reaching 13.2% by April. Gemini is now larger than Perplexity, Claude, Meta AI, DeepSeek, and Grok combined as a referral source to the open web.
Gemini AI referral share: 4.3% → 13.2% in four months | BrightEdge, May 2026
For Indian businesses that have optimized for ChatGPT citations but have not yet addressed Gemini's expanding role in search, the referral gap compounds each month. Google I/O's selection of Gemini 3.5 Flash as the default model in AI Mode means that Gemini optimization and Google SEO are now one discipline-not separate workstreams.
Advisory Detail
The Redefine ROI advisory covers three distinct surfaces Indian businesses must now optimize for independently: traditional SERP rankings, Google AI Overviews, and Google AI Mode. The agency has made its AI Visibility and SEO Audit available at no cost for Indian businesses that want to identify which surfaces they currently appear on and where their citation gaps are.
Redefine ROI's service model combines conventional SEO with Generative Engine Optimization - the discipline of structuring web content so it is selected as a cited source by AI-generated answers. The agency serves SMEs, D2C brands, SaaS companies, healthcare providers, and startups across Delhi NCR and India.
Redefine ROI
Sector 2, Near Noida Metro Sector 16, UP- 201309
Name: Mrinal Kaushik
Title: Founder, Redefine ROI
Email: info@redefineroi.com
Phone: +91-7078411664
Website: redefineroi.com
About Redefine ROI
Redefine ROI is an SEO and Generative Engine Optimization agency founded in 2023, headquartered in Noida, Delhi NCR, India. The agency offers AI SEO services and GEO & LLM Optimization services to Indian SMEs, startups, e-commerce brands, SaaS companies, and healthcare providers, combining traditional SEO with GEO strategies to drive visibility across Google Search, Google AI Overviews, ChatGPT, and Perplexity.
The agency offers a no-cost AI Visibility and SEO Audit: https://redefineroi.com/seo-audit/.
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