Bali Tourism Run 2026 Brings Global Spotlight to Sustainable Travel in Jatiluwih

Bali Tourism Run 2026 will take place on June 21, 2026, in the UNESCO-listed Jatiluwih Rice Terraces, combining sport tourism, cultural experiences and sustainable travel. Organized by ASITA Bali and tourism stakeholders, the event aims to promote community-based tourism, support local businesses and position Bali as a leading sustainable tourism destination in Southeast Asia.

Denpasar, Bali, Indonesia, 19th May 2026 -- Bali's tourism industry is set to launch a new international sport tourism initiative as Bali Tourism Run 2026 prepares to take place on June 21, 2026, in the UNESCO-recognized cultural landscape of Jatiluwih Rice Terraces.

Organized by the Bali chapter of the Association of Indonesian Tours and Travel Agencies (ASITA Bali) in collaboration with Bali Tourism Board, the Provincial Government of Bali, and tourism stakeholders across the island, the event is designed to combine sport tourism, cultural tourism and sustainable travel experiences within one of Bali's most iconic rural destinations.

The inaugural Bali Tourism Run 2026 will feature a 5-kilometer route through the scenic rice terrace landscape of Jatiluwih, offering participants an immersive experience that extends beyond the race itself.

Organizers say the event is part of a broader effort to encourage quality tourism in Bali by promoting destinations rooted in local culture, environmental awareness and community-based tourism.

"Through Bali Tourism Run, we want to show that Jatiluwih is a high-quality destination that is safe, comfortable and worthy of global attention," said I Putu Winastra, Chairman of ASITA Bali and initiator of the event.

Unlike large-scale urban marathons, Bali Tourism Run 2026 will limit participation to approximately 2,000 runners following environmental carrying-capacity assessments conducted for the Jatiluwih area.

Organizers emphasized that preserving the integrity of the UNESCO-recognized cultural landscape remains a top priority.

"If the event becomes too large, it could create environmental pressure and negatively impact the destination," Winastra added.

The event also aims to support local economic activity by involving small businesses, culinary vendors, village tourism operators and homestay owners in the surrounding Jatiluwih area.

Participants will be encouraged to explore rural tourism experiences beyond the race, including local food, traditional Balinese village life and community-based tourism activities.

Chairman of the organizing committee I Wayan Suberata said the timing of the event coincides with Indonesia's school holiday period, Bali Arts Festival season and increased domestic travel demand.

"Our main goal is to encourage more domestic and international visitors to experience Bali during this important tourism period," Suberata said.

The event weekend will also feature the Jatiluwih Festival on June 20, 2026, one day prior to the main race, further expanding cultural and tourism activities in the region.

Registration for Bali Tourism Run 2026 is currently open through Official Bali Tourism Run 2026 Registration Page.

Early bird registration is available for IDR 250,000 until May 21, 2026, while regular registration will be priced at IDR 300,000 afterward. Registration packages include a race jersey, finisher medal, amenities and vouchers redeemable at participating local businesses.

In addition to tourism promotion, Bali Tourism Run 2026 will also support community-focused social initiatives, including scholarships for underprivileged children and housing assistance programs in Bali.

Organizers expect Bali Tourism Run to evolve into an annual tourism event rotating across multiple regions in Bali as part of preparations toward the "100 Years of Bali Tourism" milestone in 2027.

Contact Details

Organization: ASITA BALI

Contact Person: Kande Putra

Website: https://runon.id/product/run-on-bali-culture-run-2026

Email: Send Email [https://dashboard.kingnewswire.com/release-contact/45181]

Address: Gd. Bali Tourism Board, Jl. Prof. Moh. Yamin No.17X, Sumerta Kelod, Kota Denpasar, Bali 80239

Address 2: Denpasar Selatan

City: Denpasar

State: Bali

Country: Indonesia

Release Id: 19052645181

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