Press release
Asian Food Market Estimated to Experience a Hike in Growth by 2021
Asian foods consist of Chinese, Thai and Indian food. It has become extremely popular in Fast food segment in western countries as it is believed to be more nutritious than conventional fast food such as burgers, pizza, pasta, burritos, taco and sandwiches. The market is highly fragmented worldwide and many small players operate as exclusive restaurants or as chained restaurants.
The key drivers of this market include changing food habits in various region of the World. Drivers vary from region to region, however rising disposable income and growing culture of eating out have pushed the demand of Asian food in emerging countries. Western countries look for variety and novel taste and thus Quick service and full service restaurants have started including Asian food in their main stream menu. The restraining factor could be improper advertising and distribution channel as the market involves huge number of small players.
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The Asian food system market can be segmented by product type as Oriental styles, Chinese, Japanese, Korean, Thai, Indonesian, and Indian. The market can also be segmented geographically into APAC, North America, Europe and RoW regions.
Some of the key players in the Asian food market are Panda Express, Pei Wei Asian Diner, Moods Hospitality Pvt Ltd., Inns’ Bruck and Eurofood group Plc.
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