Press release
OJAR Introduces MUSK COLADA A Fearless New Expression of Modern Sensuality
Created for individuals drawn to expressive and modern perfumery, MUSK COLADA captures a new vision of sensuality -- confident, magnetic, and effortlessly refined. Elegant yet daring, intimate yet powerful, the fragrance wears like a second skin: subtle in its beauty, yet unforgettable in its presence.
The inspiration behind MUSK COLADA is rooted in those who define their own path. The rebellious energy of the Moga movement continues to resonate today through a generation that embraces individuality, freedom, and self-expression without boundaries. MUSK COLADA reflects this spirit through a composition that balances softness and strength in perfect harmony.
At the heart of the fragrance lies Musk Melon, a groundbreaking new molecule crafted by leading fragrance innovator Givaudan. Developed to redefine modern musk for a new era, Musk Melon introduces a fresh, radiant, and addictive signature that feels both contemporary and deeply sensual. The molecule is brought to life by renowned perfumers Nanako Ogi and Margherita Carini, whose collaborative vision creates a fragrance that feels daringly modern while remaining timeless in its elegance.
The olfactory journey of MUSK COLADA opens with luminous top notes of prickly pear, cherry blossom, and nectarine, delivering an immediate impression of freshness and vibrant femininity. The heart reveals the signature Musk Melon accord, layered with the richness of henna, saffron, and mastic to create warmth, texture, and intrigue. As the fragrance settles onto the skin, a soft and enveloping base of white musk and benzoin leaves a sensual trail that is both comforting and empowering.
MUSK COLADA is more than a fragrance -- it is a statement of identity. Designed for a new generation of fragrance lovers, the scent offers a fresh perspective on musk: luminous, addictive, confident, and effortlessly modern. Balancing delicate florals with textured warmth and sensual musks, MUSK COLADA blurs traditional fragrance boundaries while remaining deeply elegant and emotionally captivating.
Presented in a 100ml Extrait de Parfum format, MUSK COLADA reflects OJAR's commitment to craftsmanship, innovation, and storytelling through scent. The fragrance will be available through the OJAR online store, selected luxury retailers, and partner boutiques beginning mid-June 2026.
Product Details
Product Name: MUSK COLADA Extrait de Parfum - 100mlPrice: USD 260
Olfactory Family: Floral Fruity Musk
Olfactive Notes
Top Notes: Prickly Pear, Cherry Blossom, NectarineHeart Notes: Musk Melon, Henna, Saffron, Mastic
Base Notes: White Musk, Benzoin
Perfumers
Nanako Ogi and Margherita Carini
About OJAR
OJAR is a fragrance house inspired by the rich heritage and sensory traditions of Oman. Its name comes from "Hojari," the finest frankincense from the Dhofar mountains. Influenced by traditional perfume rituals and Sheikha Hind Bahwan's travel inspirations, OJAR blends iconic Middle Eastern ingredients with modern French craftsmanship, creating a contemporary and distinctive olfactory identity. Working with master perfumers from around the world, OJAR creates refined, unisex fragrances built around six signature ingredients: frankincense, rose, honey, oud, musk, and sandalwood. Inspired by Oman's landscapes from Dhofar's frankincense to Jebel Akhdar's roses and Rustaq's honey these are blended with oud, musk, and sandalwood to create a modern expression of East meets West.
For more information, please visit https://ojarofficial.com
Contact Details
Organization: OJAR
Contact Person: Support team
Website: https://ojarofficial.com
Email: Send Email [https://dashboard.kingnewswire.com/release-contact/44986]
Country: Oman
Release Id: 13052644986
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