FinanceFarm AG Opens Its Structured Co-Ownership Platform to Asset Owners Seeking Liquidity

Owners of luxury watches, fine art, collectibles, and raw materials can now submit assets for acquisition through a fully digital process with zero seller fees and payout in days

MUTTENZ, Switzerland - May 2026 - FinanceFarm AG, a Swiss fintech platform enabling blockchain-verified structured co-ownership of non-bankable assets, today announced that its platform is now open to asset owners looking to sell luxury watches, fine art, collectibles, and selected raw materials. Sellers can now submit assets directly through the platform and receive a firm acquisition offer backed by a full valuation rationale, with zero fees and payout in days.

Owners of high-value non-bankable assets have historically faced limited options when seeking liquidity. Auction houses charge commissions of 15 to 25 percent and take six to twelve months to close a sale, with no guaranteed outcome. Resale dealers often offer opaque pricing with no explanation of how the number was reached. Neither route provides the speed, certainty, or transparency that modern asset owners expect.

FinanceFarm was built to solve this. The platform acquires non-bankable assets directly from owners through a fully digital process. Asset owners register, submit their asset with photos, condition details, and provenance documentation, and receive a firm acquisition offer. The valuation is based on auction data, comparable transactions, and the platform's proprietary methodology, and the full rationale is shared with the seller before any commitment is made. If the owner accepts, the asset is onboarded onto the platform, where co-participants fund the acquisition. The seller receives the full agreed acquisition price once the round is funded and the funds are confirmed. Every step is blockchain-verified.

FinanceFarm charges zero fees to the seller. There is no commission, no listing fee, and no hidden deductions. The platform's margin comes from the structuring and rotation of the asset after acquisition, never from the seller. Sellers also retain the option to buy back their asset within four months of the transaction.

"The existing infrastructure for selling high-value non-bankable assets is broken," said Dr. Andrin Blauenstein, Chairman of the Board of FinanceFarm AG. "Asset owners deserve to see exactly how their asset is valued, to complete the process digitally in days rather than months, and to receive the full acquisition price without a percentage disappearing into fees. That is what FinanceFarm delivers."

The seller journey is structured in four steps. First, the owner submits their asset through the FinanceFarm app with supporting documentation. Second, the valuation team assesses the asset and presents a firm offer with full transparency on methodology. Third, the owner reviews the offer and, if satisfied, signs the acquisition contract digitally. There is no obligation until the contract is signed. Fourth, once co-participants fund the round and their funds are confirmed and reconciled, the seller receives the payout. Every milestone from intake to payout is timestamped on-chain.

"Transparency is not a feature for us, it is the foundation," said Patrick Schweiger, Co-CEO and Chief Legal Officer of FinanceFarm AG. "Every acquisition goes through a four-eyes approval process under Swiss corporate governance. The blockchain verification layer means both the seller and FinanceFarm have an immutable record of every step. This is how structured asset acquisition should work."

The platform is live now at financefarm.com/seller-onboarding. Asset owners can submit luxury watches, fine art, collectibles, and selected raw materials for a free valuation with no obligation.

Media Contact

Bankole Fadimiluyi

Marketing Manager, FinanceFarm AG

bf@financefarm.net

financefarm.com

About FinanceFarm AG

FinanceFarm AG is a Swiss fintech platform based in Muttenz, Switzerland, that enables blockchain-verified structured co-ownership of non-bankable assets including luxury watches, fine art, collectibles, and selected raw materials. The platform connects asset owners seeking liquidity with co-participants looking for structured exposure to alternative asset classes. Every transaction is recorded on-chain, providing full transparency from acquisition through to payout. For more information, visit financefarm.com.

This release was published on openPR.