Press release
Social Gaming Market to be Dominated by Asia Pacific, Increasing Smartphone Sales Drive Demand
According to a lead analyst at Transparency Market Research, “The market for social gaming is thriving on its lower cost as compared to console- or PC-based video games. Unlike the latter, which have to be bought separately and installed on one’s own machine, social gaming can be built into the architecture of existing social media websites. As the massive popularity of Facebook-based games shows, this has made all the difference for the global social gaming market.”
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The primarily ad-based revenue generation system of social gaming has also benefitted the global social gaming market, as it has resulted in online games being available to play for free. This is a major driver for the social gaming market in developing regions, where the presence of social media is growing but the disposable income of the consumers remains much lower than that in developed countries.
Increasing Use of Smartphones Makes it Easier for Social Gaming Market Players to Reach Customers
The increasing demand for smartphones is another major driver for the global social gaming market. Due to the consistent and rapid technological advancements in the telecom sector, the online functionality of smartphones is being enhanced on a regular basis. This has allowed makers of online games to develop their own product portfolio and add innovative features.
On the other hand, the restrictions on the usage of social media websites in workplaces are a major restraint on the global social gaming market.
In terms of the key demographics for the global social gaming market, users in the age group of 19-25 emerged as the key consumers in 2012. By gender, women held the majority in the global social gaming with a 54% share.
Apart from advertising, the in-game sale of virtual goods and lead generation offers are the other two major sources of revenue for the global social gaming market. The virtual goods segment is expected to exhibit a robust growth in demand over the coming years, with the segment expected to exhibit a 15.2% CAGR from 2013 to 2019.
Asia Pacific Set to Dominate Global Social Gaming Market
By geography, the Asia Pacific social gaming market emerged with the largest share in 2012. The increasing GDP of developing Southeast Asian countries such as Indonesia, Thailand, and Malaysia, and the robust economic performance of regional giants such as India and China have led to an increasing demand for social gaming. The booming smartphone sales in Asia Pacific are also a key contributing factor towards the dominant share of Asia Pacific in the global social gaming market.
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Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.
TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.
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