UK and Ireland Virtual Event Market in 2026 : Competitive Analysis and Industry Forecast | At a CAGR of 13.3%

The latest study by Allied Market Research, titled "UK and Ireland Virtual Event Market by Event Type, Revenue Source, and Age Group: Opportunity Analysis and Industry Forecast, 2021-2027," offers an in-depth analysis of the regional dynamics shaping this rapidly expanding digital events and technology industry. This comprehensive report highlights the competitive landscape, key market segments, value chain analysis, and emerging technological and regulatory trends expected between 2021 and 2027. The report provides actionable insights for business leaders, policymakers, investors, and new market entrants seeking to understand growth opportunities and mitigate risks. It explores strategic frameworks that help organizations leverage market opportunities, adapt to disruptions, and build long-term competitive advantages.

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With a focus on innovation, scalability, and future readiness, this report equips decision-makers with actionable insights, rich visuals, and verified data-driven strategies. As global demand surges, the UK and Ireland Virtual Event Market size was valued at $3.1 billion in 2019, and is expected to grow at a CAGR of 13.3% to reach $36.1 billion by 2027.

➤ Report Overview:

Market Size Value (US$ Bn): 2019-2027
CAGR & Year-over-Year Growth: 2021-2027
Historical Data: 2019-2020
Base Year: 2019
Forecast Period: 2021-2027
Pages: 121

➤ Market Drivers of the UK and Ireland Virtual Event Market
Rise in trend of work from home, surge in sponsorship for virtual events, low operational costs in organizing virtual events, and the globalization of businesses drive the growth of the UK and Ireland virtual event market. However, lack of awareness regarding technology hinders the market growth. On the contrary, technological advancements in the virtual event industry are expected to open lucrative opportunities for the market players in the future.

Virtual events are digitally simulated proceedings such as meetings and conferences using web-based platforms that allow people to share information, discuss, and solve problems virtually. Virtual webinars and conferences are held for the same reasons as live events - for instance, to deliver a company's message, drive leads and revenue, and build loyalty lifetime value. The virtual event market consists of organizers and suppliers that deal in the management and delivery of virtual conferences, tradeshows/exhibitions, webinars, company meetings, and other related events held to achieve a range of professional and business objectives.

Virtual events are less expensive to run as compared to live events. According to the event planner Wild Apricot, the number of organizations planning to run virtual events in 2019 doubled in 2020, owing to the COVID-19 pandemic. Furthermore, virtual events offer a cost-effective means to efficiently bring attendees from all over the globe to a purposeful gathering.

➤ Scope of the UK and Ireland Virtual Event Market
The report provides a quantitative analysis of the current UK and Ireland virtual event market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify prevailing opportunities. Porter's Five Forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network. In-depth analysis and the market size and segmentation assist to determine the prevailing UK and Ireland virtual event market opportunities. Drivers and restraints are analyzed depending on event type in the UK and Ireland virtual event market.

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➤ Following are the Players Analyzed in the Report:

George P. Johnson Event Marketing Private Limited
First Event
Hopin
Grooveyard Event Limited
MGN Events Ltd.
Julia Charles Event Management Ltd.
Seven Events Ltd.
Saville Group Ltd.
Verve Live Agency
The Events Company

➤ Comprehensive Segmentation and Classification of the Report:
By Event Type:

Webinar
Conferences
Virtual Expo, Fairs & Festivals
Entertainment
Others

By Revenue Source:

Ticket Sale
Sponsorship
Others

By Age Group:

Below 20 Years
21 to 40 Years
Above 40 Years

By Country:

United Kingdom
Ireland

➤ Key Findings of the Study:
Based on event type, the entertainment segment dominated the market in terms of revenue, accounting for nearly one-third of the market. However, the webinar segment is expected to register the highest CAGR of 14.7% during the forecast period. On the basis of revenue source, the ticket sale segment is projected to manifest the highest CAGR of 14.5% during the forecast period. However, the sponsorship segment held the largest share in 2019, contributing to more than half of the market.

The UK and Ireland conference virtual event market size was valued at $783.4 million in 2019 and is estimated to reach $8,624.7 million by 2027, growing at a CAGR of 12.7% throughout the forecast period. According to age group, the 21 to 40 years age group is the major target audience of the virtual event market and is likely to remain dominant throughout the forecast period. This is attributed to the fact that this age group is majorly active in events such as exhibitions, conferences, seminars, and music concerts.

Based on country, the market across the UK held the lion's share in 2019, accounting for more than two-thirds of the market. However, the market across Ireland is anticipated to portray the highest CAGR of 16.3% during the forecast period.

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➤ Country-Level Analysis:
United Kingdom
The virtual entertainment events segment is likely to hold the major UK virtual event market share and remain dominant throughout the forecast period. This is attributed to the fact that virtual entertainment events are responsible for providing the general public with a variety of entertainment possibilities, including musical entertainment, live entertainment, mass media entertainment, and electronic entertainment. The increase in popularity of these entertainment events is one of the key factors driving the entertainment segment growth in the UK.

The market across Ireland is expected to portray the highest CAGR of 16.3% during the forecast period, driven by rapid digital adoption, growing tech-savvy population, and increasing government and private sector investment in digital infrastructure. Ireland's position as a European hub for multinational technology companies further accelerates the adoption and hosting of virtual events across corporate, educational, and entertainment sectors.

➤ Emerging Trends & Opportunities
Depending on revenue source, the sponsorship segment is gaining major traction in the UK and Ireland virtual event market, as sponsorship serves as a powerful and effective marketing tool to increase and reinforce brand awareness among targeted niche markets. Brands are increasingly recognizing the value of sponsoring virtual events to reach highly engaged, digitally active audiences across the UK and Ireland.

Technological advancements in the virtual event industry - including the integration of augmented reality (AR), virtual reality (VR), artificial intelligence, and immersive 3D environments - are expected to open lucrative opportunities for market players in the future. These innovations are transforming virtual events from simple video conferences into rich, interactive, and immersive digital experiences that closely replicate the engagement and networking value of in-person events.

➤ Market Restraints & Challenges
Lack of awareness regarding technology among certain segments of the population hinders the market growth. Digital fatigue among frequent virtual event attendees and concerns over data privacy and cybersecurity in online event platforms represent additional barriers. The challenge of replicating the spontaneous networking opportunities, physical presence, and sensory engagement of live events also continues to limit the perceived value of virtual formats among certain audience segments and industries. Skyquestt

➤ Highlights of Our Report:

Extensive Market Analysis: A deep dive into virtual event platform capabilities, production volumes, and technological innovations - including AR/VR integration, AI-powered matchmaking, live streaming, and hybrid event solutions - within the UK and Ireland Virtual Event Market.
Corporate Insights: An in-depth review of company profiles, spotlighting major players and their strategic maneuvers including platform launches, technological upgrades, and strategic partnerships.
Consumption Trends: A detailed analysis of consumption patterns, offering insight into current demand dynamics across event types, age demographics, and revenue generation models.
Segmentation Details: An exhaustive breakdown of end-user segments depicting the market's spread across webinars, conferences, virtual expos, entertainment events, and other formats.
Pricing Evaluation: A study of pricing structures and the elements influencing market pricing strategies across ticket sales, sponsorship packages, and subscription-based event platform models.
Future Outlook: Predictive insights into market trends, growth prospects, and potential challenges including digital fatigue, cybersecurity concerns, the re-emergence of in-person events, and the evolving hybrid event format landscape.

➤ Key Benefits of the Report:

Data-driven insights into trends, opportunities, and challenges from 2021 to 2027
Revenue forecasts by event type, revenue source, age group, and country
Competitive landscape benchmarking and market share analysis
Regulatory and innovation trend impact assessments
Strategy frameworks (Porter's Five Forces, SWOT, PESTEL)
In-depth analysis of emerging growth strategies and market disruptions.

➤ Key Reasons to Buy:

This report profiles key players in the UK and Ireland Virtual Event Market based on company details (founding date, headquarters, platform capabilities), service portfolio, market share, and ranking.
This market report illustrates key insights about market drivers, restraints, opportunities, market trends, and country-level outlook across the UK and Ireland.
This report provides an in-depth analysis of the UK and Ireland Virtual Event Market and delivers market size (US$ Billion) and CAGR for the forecast period (2021-2027), considering 2019 as the base year.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.

➤ Table of Contents:
Chapter 1: Introduction, Market Driving Forces, Product Objectives, and Research Scope of the UK and Ireland Virtual Event Market
Chapter 2: Exclusive Summary - the basic information of the UK and Ireland Virtual Event Market
Chapter 3: Market Dynamics - Drivers, Trends, Challenges & Opportunities of the UK and Ireland Virtual Event Market
Chapter 4: Factor Analysis, Supply/Value Chain, PESTEL Analysis, Market Entry, and Patent/Trademark Analysis
Chapter 5: Market Breakdown by Event Type, Revenue Source, Age Group, and Country, 2021-2027
Chapter 6: Evaluating Leading Companies - Competitive Landscape, Peer Group Analysis, Market Positioning & Company Profiles
Chapter 7: Market Evaluation by Segments and Companies with Revenue Share by Country (2021-2027)
Chapters 8 & 9: Appendix, Methodology, and Data Sources

➤ Key Questions Answered:

Who are the major players operating in the UK and Ireland Virtual Event Market?
What is the expected market size and CAGR through 2027?
Which event types, revenue sources, age groups, and countries will lead growth?
What are the top challenges and growth inhibitors, including digital fatigue, technology awareness gaps, and cybersecurity concerns?
How is the competitive landscape evolving with AR/VR integration, AI-powered matchmaking, and the emergence of hybrid event formats?
What are the most effective strategies for market entry, expansion, and long-term sustainability in the UK and Ireland virtual events industry?

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