XABARWAN Launches on Amazon, Flipkart, AJIO and Myntra Across India

Dhibaan Groups Pvt Ltd has announced the official launch of XABARWAN, a Kashmiri streetwear brand, across Amazon.in, Flipkart, AJIO, and Myntra. The launch marks a significant milestone in Indian fashion-for the first time, a streetwear label rooted entirely in Kashmiri cultural identity has listed across four of India's largest fashion e-commerce platforms simultaneously. Products from the brand's debut Phase 1 collection are also available on its official direct-to-consumer website, xabarwan.com, making XABARWANTM accessible to customers across India through five platforms from day one.

The launch represents more than a product release. It is the culmination of months of brand development, manufacturing setup, platform onboarding, and trademark registration, driven by a singular vision-to bring Kashmir's cultural voice into the mainstream Indian streetwear conversation.

XABARWAN draws its name and identity from the Zabarwan Range, one of the most iconic natural landmarks of the Kashmir Valley. The name is derived from two Kashmiri words-"Xabar," meaning news or awareness, and "Wan," referring to a traditional marketplace or bazaar. Together, XABARWAN represents a space where Kashmir's stories are shared, its culture is expressed, and its identity is worn with pride.

The brand's visual identity is built around Kashmiri cultural references. The XABARWAN icon features a solid polygon representing a mountain peak-a reference to the Zabarwan range-with a hidden "X" embedded in the negative space. This reflects the brand's philosophy: rooted in Kashmir, yet designed for the streets of every city in India. Every design decision, from the Kashmiri Gold colour palette to the Cormorant Garamond italic typography, reflects a commitment to cultural authenticity.

The debut Phase 1 collection features premium heavyweight oversized T-shirts across three fabric tiers. The first tier includes 260 GSM stone-wash fabric, positioned as the premium offering, available in Stone Wash Black, Bottle Green, and Brown. The second tier includes 240 GSM French Terry fabric, the core product line, available in Black, Off-White, Olive, Brown, and Airforce Blue. The third tier includes 210 GSM cotton fabric, designed for volume and marketplace reach, available in Black, White, Beige, Brown, and Maroon.

Phase 1 includes 1000+ SKUs and 5000+ units. All products follow a consistent oversized fit with drop shoulders and extended lengths. Pricing ranges from ₹999 to ₹3,599, with MRP between ₹1,999 and ₹4,999, positioning XABARWAN as a premium yet accessible brand in the Indian streetwear market.

All products are manufactured using in-house DTF (Direct-to-Film) printing technology and Hand Embroidery , ensuring control over print quality, colour accuracy, and production timelines. Fabrics are sourced from Tiruppur, one of India's leading textile hubs, ensuring consistency across all units.

"Kashmir has one of the richest cultural identities in the world, but it has not been represented in streetwear at a national level," said Syed Faisal Bin E Niyaz, Co-Founder and Director of Dhibaan Groups Pvt Ltd. "Every time someone wears XABARWAN, they carry a part of Kashmir-its mountains, stories, and spirit. This brand aims to bring that identity into everyday fashion."

Dhibaan Groups Pvt Ltd was founded in January 2026 by Faisal along with co-directors Syed Burhan, Syed Shakir, and Syed Taha. The company is headquartered in Bandipora, Jammu and Kashmir, with a fulfilment and manufacturing hub in Kolar, Karnataka, enabling pan-India logistics and efficient dispatch operations.

The brand is now live across all major platforms. On Amazon.in, it is available with A+ content and brand registry. On Flipkart, the brand has scaled listings across multiple designs, colours, and sizes. AJIO features the brand under its marketplace model, while Myntra listings are part of the Phase 1 rollout. The official website, xabarwan.com, offers the complete collection with integrated payment and delivery systems.

The trademark for XABARWAN was filed by Dhibaan Groups Pvt Ltd on 15 April 2026 under Application No. 7656668 in Class 25 with the Indian Trademark Registry. The application status is "Formalities Check Pass," confirming completion of initial review. The brand actively uses the TM symbol across all assets.

Looking ahead, Phase 2 will introduce 380 GSM heavyweight hoodies, expanded colourways, and new designs inspired by Kashmiri motifs, architecture, and poetry. The company is also planning international expansion, with the UAE identified as the first target market.

Dhibaan Groups Pvt Ltd (CIN: U14101JK2026PTC018543) is an Indian multi-brand company headquartered in Bandipora, Jammu and Kashmir, with operations in Kolar, Karnataka. Its flagship brand, XABARWAN, is available across leading e-commerce platforms and its official website. The company also operates Silver Moon Clothing and NUT N ROOT, focusing on fashion and export products respectively.

Dhibaan Groups Pvt Ltd (CIN: U14101JK2026PTC018543)
Email: sellers@xabarwan.com
Phone: +91-8082720447
Website: xabarwan.com
Instagram: @xabarwann
Address: Al Jabbar Complex, Plan Ward 2, Bandipora, Jammu and Kashmir - 193502

Dhibaan Groups Pvt Ltd (CIN: U14101JK2026PTC018543) is an Indian multi-brand company incorporated in January 2026, headquartered in Bandipora, with a fulfilment hub in Kolar, Karnataka. Its flagship brand XABARWAN is a Kashmiri streetwear label available on Amazon.in, Flipkart, AJIO, Myntra, and xabarwan.com. The company also operates Silver Moon Clothing (fashion on Myntra and Amazon),and NUT N ROOT (psyllium husk exports to UAE). Dhibaan Groups is committed to building brands that are rooted in Indian culture, crafted with quality, and accessible to every Indian consumer.

This release was published on openPR.