After 27 Years in the Identity Loss Industry, Ken Stoddart Announces New Era Focused on Identity Gain Trademark

Kenny Stoddart, founder of IronMind Advisors, has announced a major shift in his professional mission after spending 27 years in the identityloss industry. Having built a career protecting and restoring the identities of others - from crisis response to personal reconstruction - Stoddart is now turning his focus toward a new framework he calls Identity Gain.
Jacksonville, FL - April 27, 2026 - After nearly three decades working in the identitytheft and crisisrecovery industry, Kenny Stoddart, founder of IronMind Advisors, today announced a major shift in his professional mission: he is no longer speaking about identity loss. Instead, he is dedicating his work to Identity Gain Trademark , a new framework designed to help high performers rebuild stronger, clearer, and more resilient identities for the next phase of their lives.

Stoddart's career has spanned 27 years of protecting, restoring, and reconstructing the identities of individuals facing some of the most difficult moments of their lives. From crisis response to personal restoration, he has seen firsthand how identity can erode under pressure, expectation, and survival mode. That experience, he says, revealed a deeper truth: the real breakthrough isn't in recovering what was lost - it's in gaining what was never fully developed.

"I spent 27 years in the identityloss industry, helping people rebuild after collapse. What I never expected was that my own identity would be the one I lost along the way. Identity Gain Trademark is the answer I wish I had years ago - and it's the answer high achievers need now," said Stoddart. "We don't go back to who we were. We become someone stronger, clearer, and more aligned than ever before."

Identity Gain Trademark reframes the traditional narrative around identity work. Instead of focusing on erosion, burnout, or collapse, the framework emphasizes the acquisition of new internal assets - clarity, conviction, boundaries, direction, and internal authority. Stoddart describes it as a forwardfacing model built for leaders, athletes, and high performers navigating reinvention.

The shift marks a new chapter for IronMind Advisors, which will now center its programs, keynotes, and client work around Identity Gain Trademark . Stoddart will also be releasing new research, tools, and events aimed at helping individuals and organizations adopt this nextgeneration approach to personal and professional transformation.

"Identity Gain Trademark is not about returning to a former version of yourself. It's about building the identity you were always meant to live," Stoddart added. "This is the next evolution of my work - and the next evolution of how we talk about identity."

About IronMind Advisors

IronMind Advisors is a leadership and identitydevelopment firm founded by Ken Stoddart, a national keynote speaker, executive coach, and creator of the Identity Gain Trademark framework. With a mission to help high performers rebuild stronger identities for the next chapter of their lives, IronMind Advisors delivers coaching, keynotes, and transformational programs rooted in clarity, conviction, and personal authority.

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