Hops Market Size to Reach USD 11.32 Billion by 2031 at 4.86% CAGR, Driven by Craft Beer Demand and Rising Preference for Aroma Varieties

The hops market continues to show steady expansion as demand from brewing and non-brewing applications strengthens across regions. According to a research report by Mordor Intelligence, the hops market size was valued at USD 8.52 billion in 2025 and is estimated at USD 8.93 billion in 2026, with projections indicating it will reach USD 11.32 billion by 2031, growing at a CAGR of 4.86% during the forecast period.

The hops market is shaped by a balance between limited supply and changing consumption patterns, with growers focusing more on specialty and aroma varieties to meet demand. Long-term contracts dominate the hops industry, securing supply for large brewers while reducing availability for smaller players. Regionally, europe remains strong due to its processing base, Asia-Pacific is seeing rising demand from premium beverage consumption, and North America continues to drive innovation through proprietary hop varieties, influencing the overall hops market forecast.

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Key Trends in the Hops Market

Growing Demand from Craft Brewing

One of the most important hops market trends is the increasing popularity of craft beer. Craft brewers use higher quantities of hops compared to traditional beer production, particularly aroma varieties that enhance flavor profiles. This shift has increased demand for premium hops and encouraged growers to focus on high-value cultivars.

Expansion of Microbreweries

The expansion of microbreweries across emerging markets is contributing to the hops market growth. Countries in the Asia-Pacific and South America are seeing a rise in small-scale brewing units. However, many of these breweries depend on imported hops, creating opportunities for exporters while also exposing smaller brewers to price fluctuations.

Shift Toward Aroma and Specialty Hops

Brewers are increasingly adopting aroma-forward recipes, even in mainstream beer categories. This has led to a gradual shift from traditional bittering hops to specialty varieties. These premium hops often command higher prices, influencing both production decisions and overall hop market share distribution.

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Hops Market Segmentation

By Geography:

North America
Europe
Asia-Pacific
South America
Middle East and Africa

By Analysis Coverage:

Production analysis (volume)
Consumption analysis (value and volume)
Export analysis (value and volume)
Import analysis (value and volume)
Wholesale price trend analysis

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Key Players in the Hops Market

Yakima Chief Hops
Kalsec
John I. Haas (including BetaTec division)
Traditional European merchant houses
Regional grower cooperatives and independent producers

Conclusion

The hops market forecast points to steady and sustainable growth, supported by consistent demand from brewing industries and emerging applications in health and wellness. While traditional beer production remains the primary driver, the shift toward premium and flavor-rich beverages is redefining demand patterns.

Overall, the hops industry is moving toward a more specialized and value-driven structure. As producers and processors adapt to changing consumer preferences and global trade dynamics, the market is likely to maintain its upward trajectory while evolving in both product offerings and regional presence.

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This release was published on openPR.