Global Anti-Counterfeit Packaging Market: Future Technology and Prospect Evaluation

Allied Market Research has published an analytical report on global anti-counterfeit packaging market. It provides a detailed account of the current and prospective market size, share, trends, opportunities, and forecasts during the study period 2012–2022. As per the research estimations presented in the report, the global anti-counterfeit packaging in food and pharmaceuticals market is forecast to attain a value of $142.7 billion by 2020. Experts anticipate the industry to register grow from $57.4 billion in 2013, registering a 13.9% CAGR between 2013 and 2020.

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The global anti-counterfeit packaging market report performs an impact analysis of the latest factors as observed over the study period. It holds 2013 as the base year to maintain uniformity of data throughout the course of analysis. Based on latest insights, progressive technologies and pertinent advancements are listed as the primary driving factor. In addition, several government initiatives to curb counterfeiting is expected to add further boost to the market growth.

The report highlights the current trends, which aid to the rapid adoption of advanced technologies among the application verticals. As projected, the anti-counterfeit measures help companies to minimize their loss of profits and credibility due to the presence of fake replicas. The high cost of product or service emerges as a significant factor responsible for imitations to survive the market. At the same time, a closer observation reveals that low-cost food items and drugs are more susceptible to counterfeiting owing to the comparatively lower risks of penalties. This necessitates the incorporation of anti-counterfeit packaging techniques in both over-the-counter (OTC) and prescription based drugs. The recent increase in demand for OTC drugs and its easy availability over online platforms has led to a subsequent rise in counterfeiting incidences. The probability of such threats can be minimized through implementation of tracking and identification technologies, such as RFID collaborated with e-pedigree software.

The global anti-counterfeit packaging market report lists the sundry application segments that appear at the nodes of the distribution channels. Some of the leading application areas include pharmaceutical drugs, food products, electronic products, and apparels. Among the segments covered within the scope of the study, the pharmaceutical drugs packaging market was evaluated at $33.7 billion in 2013. It is expected to register a CAGR of 13.2% over the forecast period. On the other hand, the packaged food anti-counterfeit packaging market revenue was estimated around $23.7 billion during 2013, while the segment is anticipated to grow at a CAGR of 14.8% throughout the forecast period.

The study goes on to mention the technology innovations and pertinent market trends. For instance, the ultra-high frequency RFID technology in collaboration with E-pedigree has enabled real-time tracking of products with inventory level management throughout the supply chain. Restrictive government regulations across different regions provide a robust framework for the success of pharmaceutical and food anti-counterfeit packaging segment.
The global anti-counterfeit packaging market report outlines the variations in business scenario based on the geographical regions it covers. Out of the geographies mapped, North America emerges as the highest revenue generating region with contribution worth $35.6 billion in 2015. In terms of growth rate, Asia-pacific is forecast to lead the market with an estimated CAGR of 15.5% between 2013 and 2020. The deployment of anti-counterfeit packaging technologies is predominant across developed nations, as the existence of duplicate products, such as food, pharmaceutical, and apparels, is more prevalent across these regions. A recent increase in consumer awareness with regard to the authentication of counterfeit products reinforces scope of expansion for the anti-counterfeit packaging market.

In addition, the report offers an insider’s review of the strategic business moves and commercial activities staged by the leading companies in anti-counterfeit packaging market. It accommodates the in-depth company profiles of industry majors such as Alien Technology Corp., Alpvision, Intermec, Zebra Technologies, Inksure Technologies, Holostik, Hologram Industries, Datamax Corp., Avery Dennison, and Flint Group.

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