EVER LIT by OJAR, a Radiant Summer Extrait de Parfum Inspired by Oman's Landscapes

Oman, 24th Apr 2026 - As the summer season approaches, OJAR brings renewed attention to EVER LIT, a distinctive extrait de parfum first introduced in June last year. Inspired by the striking meeting point of Oman's mountains and sea, EVER LIT captures the essence of brightness, energy, and enduring freshness--reimagined through the depth and longevity of a highly concentrated fragrance.

Crafted as an extrait de parfum, EVER LIT challenges the conventional perception of fresh scents. In a world where freshness often fades too quickly, EVER LIT defies expectation. It holds onto light, stretching the fleeting into something enduring. What is usually gone in a moment--crisp air, luminous citrus, a breath of green--becomes a presence that stays. This unique concentration allows the fragrance to maintain its vibrancy while offering remarkable longevity on the skin, making it especially suited for warm-weather wear.

At the heart of EVER LIT lies a dynamic contrast of elements. It opens with the crisp clarity of green apple, uplifted by a mineral, sea-like freshness that evokes open air and coastal winds. As the scent evolves, it reveals a deeper, more meditative core of resinous frankincense and smooth sandalwood, creating a balance between luminosity and grounding warmth.

Perfumer Ga?l Montero describes the composition as: "A luminous clash of crisp apple and resinous incense inspired by the mountains and sea of Oman." This interplay between freshness and depth reflects OJAR's approach to fragrance creation--where contrasts are not only embraced, but carefully refined into a seamless sensory experience.

EVER LIT continues to resonate as part of OJAR's evolving collection, offering a modern interpretation of freshness that aligns with the brand's artistic direction. It is a fragrance designed not only for the season, but for individuals who seek clarity, character, and longevity in their scent.

About OJAR

OJAR is a fragrance house inspired by the rich heritage and sensory traditions of Oman. Its name comes from "Hojari," the finest frankincense from the Dhofar mountains.

Influenced by traditional perfume rituals and Sheikha Hind Bahwan's travel inspirations, OJAR blends iconic Middle Eastern ingredients with modern French craftsmanship, creating a contemporary and distinctive olfactory identity.

Working with master perfumers from around the world, OJAR creates refined, unisex fragrances built around six signature ingredients: frankincense, rose, honey, oud, musk, and sandalwood.

Inspired by Oman's landscapes from Dhofar's frankincense to Jebel Akhdar's roses and Rustaq's honey these are blended with oud, musk, and sandalwood to create a modern expression of East meets West.

Contact Details

Organization: OJAR

Contact Person: Support team

Website: https://ojarofficial.com

Email: Send Email [https://dashboard.kingnewswire.com/release-contact/44357]

Country: Oman

Release Id: 24042644357

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