Sunny Bhardwaj Founds SBMH Group Across Eight Verticals and a $100 Billion Addressable Market, Building the Conglomerate No One From India Had the Audacity to Build Before

Conceived for the generation rewriting what aspiration looks like, SBMH Group enters luxury fashion, Alcobev, AI, automotive, motorsport league, real estate, dining, and private membership :not as a new entrant, but as the one that was always supposed to exist.

"India has gifted the world its brightest minds, its most disciplined capital, and its deepest craft. What it has not yet given the world is a name that the world reaches for. A name on a watch, on a car, on a bottle, on a door that does not open for everyone. SBMH is that name. We are not building a company. We are building the thing India points to, a hundred years from now, and says :that is where it started."
Sunny Bhardwaj, Founder, SBMH Group

SBMH Group, a private brand conglomerate registered in India, Singapore, and the Dubai Multi Commodities Centre (DMCC), has formally announced its establishment under the founder leadership of Sunny Bhardwaj. At its core, SBMH functions as a holding company :the architectural layer that owns, governs, and amplifies everything beneath it. Beneath that layer sit eight verticals, each a category-defining institution in its own right, and each engineered to make the others more powerful simply by existing.

This is not a conglomerate in the conventional sense, where unrelated businesses share a balance sheet. SBMH is built as an interlocking system :what the group calls its vertical architecture :where every brand, every experience, and every community the group creates feeds directly into the credibility, reach, and cultural weight of the whole. The verticals are power dominoes. When one moves, the rest gain momentum.

A motorsport league carrying the SBMH name at a global circuit does not just build PAXCAR. It makes every fashion label under THOF more desirable, every bottle of Yakuza more collectible, every seat at The Founders Den more sought after. The conglomerate flywheel is not a strategy. It is the structure itself.

The eight verticals beneath the SBMH holding company are as follows:

The House of Fashionverse (THOF): The fashion vertical, structured as a 10-brand matrix spanning luxury and contemporary labels. Each brand within THOF carries its own identity, its own positioning, and its own consumer. Together, they form India's first multi-brand fashion house built to operate at the level of the names that have long defined global luxury.

Alcobev: Four brands, each a cultural object as much as a product. Yakuza, Dope, Wet Dreams, and D'Quila are not positioned for the centre of a bar shelf. They are built for the kind of person who curates what is in their space with the same intentionality they apply to everything else they own.

Artificial Intelligence: The intelligence layer of the group, built to power SBMH's internal operations, its brand infrastructure, and eventually to surface as a product vertical in its own right as the group scales.

AIMM (Automotive): Conceived not merely as a vehicle category but as a statement about how the next generation of Indian wealth chooses to move. AIMM is being built to carry the same cultural authority in automotive that THOF is building in fashion.

PAXCAR (Motorsport League): India's founder-facing motorsport league, placing Indian ambition on one of the most aspirationally charged competitive stages in the world. PAXCAR is the group's highest-visibility domino, designed to generate cultural gravity that elevates every other vertical beneath the SBMH name.

Real Estate: The spatial vertical, through which SBMH brings its design language and cultural positioning into physical environments, from branded residences to experiential commercial spaces.

Dining Experiences: The hospitality vertical, built around the idea that the table is one of the most powerful cultural spaces a brand can own. SBMH dining is not a restaurant group. It is an extension of the group's identity into the rituals of how its world eats, gathers, and hosts.

The Founders Den: The private speakeasy vertical, conceived as the room where India's next generation of founders, builders, and cultural architects gather. Not a networking club. Not an event. A permanent, curated community with access, intimacy, and a standard of entry that makes membership itself a signal.

Across all eight verticals, the combined addressable market exceeds $100 billion. No single Indian conglomerate has attempted to operate across this specific combination of categories simultaneously. That gap is precisely what SBMH was founded to close.
The group operates on a co-founder equity model. Domain specialists, manufacturer-exporters, and strategic partners hold equity positions in individual verticals while SBMH retains brand intellectual property at the holding company level. The model is built on a single conviction: that the people who know a category deepest should own a piece of what it becomes when built to its highest possible standard.

Sunny Bhardwaj serves as the founder, primary brand voice, and strategic center of SBMH Group. The group's registration across India, Singapore, and DMCC, Dubai reflects its intent to build domestically and operate globally from inception. Announcements on vertical co-founders, brand launches, and founding activations are expected in the months ahead. Financial details were not disclosed at this time.

Pallavi Sinha
Eldeco Centre, 1ST floor, Primary School Ln, Block A, Shivalik Colony, Saket, New Delhi, Delhi 110017
+91-9818646002
pallavi.sinha@fashionv3rse.com
editorial@sbmhgroup.co
sbmhgroup.co

About SBMH Group
SBMH Group is a private brand conglomerate and holding company founded by Sunny Bhardwaj and registered in India, Singapore, and the Dubai Multi Commodities Centre (DMCC). Established in 2026, the group was founded on a single premise: that India has the craft, the capital, and the cultural depth to produce a conglomerate that the world recognises by one name :across the categories that define how the next generation lives, moves, and identifies itself.
The group functions as a holding company at the apex, beneath which eight independently structured verticals operate as interlocking businesses. Each vertical is category-defining in its own right and engineered to generate cultural and commercial momentum for the others. This vertical architecture, which the group refers to as its power domino model, means that every brand, every experience, and every community SBMH builds compounds the value of the whole. The verticals span luxury fashion (The House of Fashionverse, THOF :a 10-brand matrix), alcobev (Yakuza, Dope, Wet Dreams, D'Quila), artificial intelligence, automotive (AIMM), motorsport league (PAXCAR), real estate, dining experiences, and private membership (The Founders Den).
SBMH operates on a co-founder equity model, through which domain specialists, manufacturer-exporters, and strategic partners hold equity positions in individual verticals while the group retains brand intellectual property at the holding company level. The combined addressable market across all eight verticals exceeds $100 billion. SBMH Group is currently in active development across all verticals, with co-founder partnerships, brand launches, and founding activations expected to be announced in the months ahead.
For more information, visit sbmhgroup.co

This release was published on openPR.