Last-Minute Holidays in Denmark Drop to Exceptionally Low Prices Despite Ongoing Crisis

At a time when many travellers expect holiday prices to rise due to the fuel crisis, the opposite is currently happening in the Danish charter market. Last-minute package holidays are now available at unusually low prices, with offers to popular Southern European destinations such as Mallorca, Rhodes, Crete and Alanya starting from just EUR 153 for return flights and one week at a hotel.

The figures come from a recent price check conducted by travelmarket.dk, the Danish travel comparison site that monitors holiday offers from all major charter operators in Denmark on a daily basis.

Supply Outpaces Demand

According to Travelmarket, the current market situation has created a rare opportunity for consumers.

"Many consumers assume that travelling has become more expensive. However, in the charter holiday market, supply is currently exceeding demand, and that is pushing last-minute prices down to levels well below cost price. This means consumers have a unique opportunity to secure a very good deal in the coming weeks," says Ole Stouby, CEO of Travelmarket.

Selected Last-Minute Deals

All holidays included in the price check cover return flights and 7 nights at a hotel.

Departures from Billund
23 April: Alanya, 3-star hotel - EUR 153
27 April: Cyprus, 3-star hotel - EUR 220
23 April: Alanya, Turkey, 4-star hotel with all inclusive - EUR 229
26 April: Mallorca, 4-star hotel - EUR 241
1 May: Crete, 3-star hotel - EUR 241

Departures from Copenhagen
26 April: Rhodes, 2-star hotel - EUR 201
3 May: Rhodes, 2-star hotel - EUR 211
27 May: Cyprus, 3-star hotel - EUR 213
1 May: Crete, 3-star hotel - EUR 241
26 May: Alanya, 4-star hotel with all inclusive - EUR 275

Departures from Aalborg
1 May: Crete, 3-star hotel - EUR 241
28 April: Mallorca, 4-star hotel - EUR 274
2 May: Alanya, Turkey, 4-star hotel with all inclusive - EUR 330
1 May: Crete, 4-star hotel - EUR 334

Prices were recorded on 21 April 2026 on www.travelmarket.dk.

Travelmarket A/S | Nørregade 71-77 7100 Vejle
Torben Linnemann Nielsen tln@travelmarket.com

Travelmarket.dk is a Danish, independent travel price comparison website that helps consumers find the best trip at the lowest price. The platform compares prices from more than 1,000 travel companies and websites and covers, among other things, flights, hotels, charter holidays, package holidays, city breaks, and especially last-minute holidays. Travelmarket does not operate as a travel agency and does not sell travel products directly; users find offers on Travelmarket and are then redirected to the relevant travel provider to complete the booking and payment.

The company's core idea is to make the travel market more transparent, manageable, and time-saving for consumers. On the website, Travelmarket emphasizes that search results are displayed by price, that travel providers cannot pay for better placement, and that no extra fees are added on top of the prices received from travel agencies and airlines. This supports its positioning as a neutral comparison service focused on price transparency and trust.

Travelmarket's roots go back to 1996, when, according to the company's own history, the site was launched as Denmark's - and possibly the world's - first travel price comparison website. At the same time, the investor pages state that Travelmarket A/S has had a professional board of directors since its establishment in 2001. This suggests that the brand and service predate the current corporate structure.

Today, Travelmarket appears as a digital marketplace and search service for travel, where users can gain a broad market overview through a single search. This is particularly clear in the last-minute holiday segment: here, the solution is presented as a place where users can compare all last-minute holidays on the market, filter by departure airport, destination, date, duration, and all inclusive options, and quickly find the cheapest relevant offers.

Detailed Description of the Company

In practice, Travelmarket.dk is a digital comparison and lead-generation platform for the travel industry. For consumers, the service functions as a free tool to search, filter, and compare travel offers across many providers. For travel industry players, Travelmarket serves as a traffic and sales driver, as the platform redirects potential customers to the agencies' and suppliers' own booking sites. Travelmarket states that it earns revenue per click or booking from travel providers, as well as through banner advertising.

The company's business model is therefore built around three key elements:

collecting and comparing travel offers,
presenting them in a user-friendly and filterable format,
redirecting users to external travel providers, where the actual purchase is completed.

In the last-minute holiday category, Travelmarket holds a strong position as a price-driven and high-intent product area. The pages for last-minute holidays are structured around search, comparison, and quick access to specific offers. They display both general last-minute deals and agency-specific pages, where users can browse offers from companies such as Sunweb, Ticket, and Uptours. This shows that Travelmarket is not merely marketing "cheap holidays," but is primarily selling the value of creating a complete overview of a fragmented market.

The company also actively works with credibility as part of its brand. Travelmarket highlights that travel agencies are selected and approved, that prices are shown without additional charges from Travelmarket, and that some results are included even when they do not generate revenue, so users can still find the cheapest options in the market. This is an important signal of editorial and commercial balance in an industry where trust plays a major role in conversion.

In addition, Travelmarket has a clear media and expert role. On its press pages, the company describes itself as a price comparison site that compares prices from more than 1,000 websites, and CEO Ole Stouby appears as a central contact person and expert source within the travel and airline industry. At the same time, the investor pages point to an established corporate structure with executive management and a board of directors.

Description of the Companies Involved

When describing the companies involved around Travelmarket.dk, it makes most sense to distinguish between the platform company and the external travel suppliers that form part of the ecosystem.

1. Travelmarket A/S

Travelmarket A/S is the company behind Travelmarket.dk. It is the business entity that develops and operates the platform, manages the search technology, marketing, content, price comparison, and relationships with the travel industry. The investor pages identify the company as the legal entity behind the business, and CEO Ole Stouby is presented as a key executive and contact person.

2. Travel Agencies and Tour Operators

Travelmarket works with a wide range of travel agencies and tour operators whose offers are included in its search results. On Travelmarket's own pages, it states that the platform compares holidays from agencies and travel companies across Denmark, and that users can search their offers directly via Travelmarket.

Within the last-minute holiday category, concrete examples of participating companies include Ticket, Sunweb, Uptours, Apollo, Bravo Tours, Corendon, FolkeFerie.dk, Nazar, Neckermann Nordic, Primo Tours, SOLFAKTOR, Spies, SunCharter, TripX, TUI, Aarhus Charter, and several others. These companies provide the actual travel products, while Travelmarket acts as the comparison and referral intermediary.

3. Airlines and Other Travel Providers

In addition to travel agencies, airlines, hotel providers, and other travel suppliers are also part of Travelmarket's overall search universe. The website states that it compares flights, hotels, and various types of package holidays, and that the user is redirected to the specific provider to make the booking. Travelmarket is therefore a platform that connects several layers of the travel industry: agencies, airlines, hotels, and package holiday providers.

Short Company Profile

Travelmarket.dk is a Danish, independent travel platform operated by Travelmarket A/S, specializing in comparing prices for flights, hotels, charter holidays, package holidays, and last-minute holidays. The company does not sell travel products directly, but helps users find the cheapest relevant offers and redirects them to approved travel providers. Its business model is based on traffic generation and referrals to external travel agencies, airlines, and other travel industry players. Particularly in the area of last-minute holidays, Travelmarket stands out as a strong market overview platform, where price transparency, filtering, and broad market coverage are the key value propositions.

This release was published on openPR.