Mapular Launches Custom Store Locator with Demand Analytics, Bringing Location Intelligence Expertise to Retail Distribution

Berlin geospatial company turns "where to buy" searches into retail expansion data for brands distributing through retailers

Berlin, April 16, 2026 - Mapular, a Berlin-based location intelligence company, today announced the launch of Mapular Custom Store Locator - an embeddable store locator built for brands that sell through retail partners. The product applies Mapular's geospatial expertise to a category long dominated by basic map widgets, adding behavioral analytics that capture every customer search as actionable retail intelligence.

Most store locators answer one question: where is the nearest store? Mapular Custom Store Locator answers a second, more valuable one: where are customers looking for your products? Every search is captured automatically - which city, which product, which retailer - and surfaced in an analytics dashboard that maps demand geographically, identifies coverage gaps, and highlights expansion opportunities brands would otherwise miss.

"Brands spend years building retail distribution networks, then put a generic Google Maps embed on their website and learn nothing from it," said Peter Rose, CEO of Mapular. "Every search on that page is a demand signal. We built Mapular Custom Store Locator to capture that signal and make it actionable - because knowing where customers search is how you decide where to sell next."

The product is built on Mapbox and delivered via a single script tag, making it compatible with any website or CMS without backend changes. Features include full brand customization, product availability filtering, retailer chain filtering with logos, pre-filtered campaign URLs for product launches, a Store Data API for SEO and downstream integrations, and Google Analytics event tracking out of the box. Brands go live in days.

Black Buffalo, which manages over 12,000 retail locations across the United States, reported immediate return on investment in consumer engagement and retail foot traffic following deployment.

"The custom store locator Mapular built for Black Buffalo is truly the best I've seen in the industry," said Zach Miller, VP Digital Consumer Experience at Black Buffalo. "It resulted in immediate ROI in terms of consumer engagement, retail foot traffic, and industry attention."

Mapular Custom Store Locator is available now. The product is GDPR-compliant with infrastructure running on European servers.

Explore the product: https://mapular.com/solutions/store-locator/custom
Read the Black Buffalo Case Study: https://mapular.com/case-studies/black-buffalo-store-locator

Media Contact
Sarah Grothe, Head of Growth
Kronenstraße 63
10117 Berlin
hello@mapular.com
mapular.com

Mapular is a Berlin-based location intelligence company. Its products include Mapular Custom Store Locator, the Shopify Store Locator app, and the Mapular Platform for site selection and retail expansion analytics. Mapular also offers custom geospatial development services spanning AI agents, data engineering, GeoAI and machine learning, and Mapbox and Esri implementation. mapular.com

This release was published on openPR.